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How To Lead In Uncertainty

CO2

Before reaching the top of the S-Curve, there will be disintermediation, which moves humanity from the current S-Curve to a new one. When we enter commit wholly to one go-to-market strategy as a company or as a society, the environment and, subsequently, the world inevitably has something to say.

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How to Approach Leading in Times of Uncertainty

CO2

Before reaching the top of the S-Curve, there will be disintermediation, which moves humanity from the current S-Curve to a new one. When we enter commit wholly to one go-to-market strategy as a company or as a society, the environment and, subsequently, the world inevitably has something to say.

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Four Tips for Better Strategic Planning

Harvard Business Review

As a result, managers are uncomfortable actually moving into action or committing resources, preferring to stay with the business they know rather than possibilities that may or may not pan out. But too often those assumptions are supported by secondary research, educated guesses, or assumptions rather than field tests.

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The Best Salespeople Do What the Best Brands Do

Harvard Business Review

Digital commerce and disintermediation have caused many customers to question the importance of having a sales relationship at all. Great brands commit and stay committed. ’ But great salespeople also know there’s value in pointing out successes waiting to be exploited.”

Brand 8
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A Failure That Still Haunts Me

Harvard Business Review

No matter how many calls I made (no fewer than 300 during a nine-month period) or emails I sent (ditto), I simply could not get anyone at any of the companies contacted to commit to either lab visits or research meetings. They didn't want my passion; they wanted the passion of the committed researcher or aspiring entrepreneur.

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What’s Holding Uber Back

Harvard Business Review

But it probably has a more committed user base than any business launched in the last five years. That allows cab drivers to offer many of the conveniences of Uber without being disintermediated. GrabTaxi isn’t trying to disrupt the market; it’s trying to help established companies fight back against entrants.

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Making Sense of Owned Media

Harvard Business Review

There is no doubt that these owned media strategies are complex and require a real commitment of time, energy, and resources. But the future of engagement is about regaining control over your data, disintermediating the current channel owners, and creating ongoing relationships with customers beyond individual transactions.

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