Commitment, Early Adopters and Early Majority

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Commitment

Early Adopters

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Lead Change Blog

JULY 8, 2019

Bottom-up commitment. Rogers categorizes coworkers into five groups, according to how they deal with accepting new ideas: The innovators are always in for a new idea and are quick to adopt; often also quick to drop an idea in favor of a new, more attractive looking idea. If an early adopter adopts an idea, it’s been thought through.

Early Adopters

Early Adopters Early Majority Rogers Resistance

Do Your Customers Actually Want a “Smart” Version of Your Product?

Harvard Business Review

AUGUST 8, 2017

We began selling this new smart fan option and had several thousand excited early adopters. We were also a little too smitten with our technology, and assumed it would immediately appeal to the “early majority” – who as described in E.M. ’ But doing it in-house is a huge commitment.

Productivity

Productivity Products Early Adopters Software

Leadership Digital

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Do Your Customers Actually Want a “Smart” Version of Your Product?

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