Remove Commitment Remove Early Adopters Remove Early Majority Remove Innovation
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Choose Change!

Lead Change Blog

Bottom-up commitment. In this post I focus on one point: selecting the right change ambassadors using Rogers’ innovation theory. The early adopters first take a critical look at the proposal before deciding whether it’s a good idea or not. ” Innovators are typically poor ambassadors. Top-down facilitation.

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Do Your Customers Actually Want a “Smart” Version of Your Product?

Harvard Business Review

We began selling this new smart fan option and had several thousand excited early adopters. We were also a little too smitten with our technology, and assumed it would immediately appeal to the “early majority” – who as described in E.M. ’ But doing it in-house is a huge commitment.