Ethics for Technologists (and Facebook)
Harvard Business Review
JULY 9, 2014
In retrospect, if I had to write it again, I’d include a section or chapter on ethics. The ongoing explosion of technologically-enabled business opportunities inherently expand the ethical dilemmas, quandaries and trade-offs managements will confront. So the ethical question and challenge organizations should openly—not secretly or quietly—confront is: How can we honestly, openly and authentically demonstrate that our experiments are reasonable, fair and safe?