Ethics for Technologists (and Facebook)

Harvard Business Review

In retrospect, if I had to write it again, I’d include a section or chapter on ethics. The ongoing explosion of technologically-enabled business opportunities inherently expand the ethical dilemmas, quandaries and trade-offs managements will confront. So the ethical question and challenge organizations should openly—not secretly or quietly—confront is: How can we honestly, openly and authentically demonstrate that our experiments are reasonable, fair and safe?

Praising Customers for Ethical Purchases Can Backfire

Harvard Business Review

Like leading the way in cup technology with the first U.S. In one study, participants viewed a short 40-second Starbucks commercial that either praised a customer for making an ethical purchase (it used phrasing such as: “Everything we do, you do. You buy more fair trade certified coffee than anyone else”) or praised the company for its ethical business practices (“Starbucks is the biggest buyer of fair trade coffee in the world”).

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The Importance of Testing in an E-marketing Campaign

Women on Business

Home About Contributors Contact Advertise Write for Us Submit a Guest Post Businesswomen Bloggers Directory Submit Your Blog Discounts & Resources Free Magazines and Publications for Business PR Newswire Jobs Career Center Education Center Submit a Press Release Businesswomen-News Books & Videos by Susan Gunelius and the Women On Business Team Suze Orman Personally Addresses Women on Business Readers Jan 17 The Importance of Testing in an E-marketing Campaign By Veronica Eyenga Traditional direct marketing, whether using print media, direct mail or television, has always used testing as a prelude to a large direct marketing campaign: that is, before committing huge dollars to a large campaign, smart marketers test strategies and offers on a small, targeted audience before rolling the campaign out to the masses. The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. Here’s how: Search and Research Examine your existing clients and see how that translates into potential prospects. Look at what your competitors are doing. What strategies are successful? Which ideas can you modify and apply? Are they using email blasts, social networking, relationships with key bloggers? How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. For example, if you have an email list of 100,000 prospects, select every 100th prospect to create a test list of 1,000. Send the email you’re using now (this is your control, or “A”)) to 500 names, and send your proposed new email (“B”) to the other 500. Give each a unique response device, perhaps using different landing pages, to track the results. Then test the winner the same way against another concept, offer or design, and track the results again. Once you’ve found the most successful campaign, roll that out to the rest of your list. Alexa Isn’t Just a Girl’s Name How is your campaign affecting your web traffic? How much web traffic do your competitors receive? The free website ranking tool,, will provide the traffic you and your competitors are getting every day. If your email blast, for example, is designed to drive prospects to your website, you’ll see very quickly how effective it is. You can also see if your competitors are aggressively marketing by tracking their web traffic, and compare your results to theirs. Never Stop Testing Continue to test new campaigns and new variables against your control piece, and don’t be afraid to switch when a new campaign tests stronger. Some of the things you should vary and test are: • Promotion offered • Price • Free offers • Graphics • Free Trial • Color • Font • Mail Format • Length • Day and time of emailing • Subject lines and body copy • Response device (reply to email, visit website, etc.) Timing is Everything The time of day, in addition to which day of the week the email is sent out, plays a huge part in how successful your marketing campaign is. Take into consideration who the receiver is, at what part of the day they check their emails – morning, evening, throughout the day – and what time zone they are located in. Generally, Monday mornings are good for news digests but bad for email campaigns. Fridays are often weak days for email campaigns as well. This, of course, varies according to the product/service offered. Tracking is Everything, Too Track the recipients who click on a link, open your email or visit your website, as well as how many unsubscribe. Look at the number of prospects who buy (or become clients) from each email or campaign. How do their average orders vary? Is the sales cycle longer or shorter with different emails? There’s no such thing as too much tracking or analysis: those numbers are a goldmine of knowledge. Whatever you do, keep in mind that ongoing testing is critical to your company’s success in the future. By testing your marketing campaign, you gain more time, money and experience for future projects. Related posts: The Marketing Mix Made Easy to Understand and Use While creating your annual marketing plan, using a combination of. Has Email Marketing Become Obsolete? Even though we are bombarded with thousands of emails per. The Most Effective Way to Improve Your Marketing We are just past the midpoint of the second quarter. 6 Best Tips to Online Cost Effective Marketing Is your business experiencing stagnation with the Recession? If so, How to Drive ROI on Direct Mail Guest post by Elizabeth Lombard, manager of postal carrier education, Pitney. Categories : Uncategorized Leave a Comment Subscribe to and Follow Women On Business Subscribe to the Women On Business Newsletter Sponsored by Connect with Susan Gunelius Publish Your Press Release on Women on Business Submit your press release to be published in the Business Women News section. 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Thoughts That Make You Go Hmmm … on “Good Company”

The Practical Leader

” “In announcing the arrival of “the ethical consumer,” Time magazine noted: “We are starting to put our money where our ideals are.” ” If companies want to succeed in this ethical age, they had better live up to those ideals.”

Aim Higher: 3 Keys to Creating a Sales Leadership Mindset

Skip Prichard

I think that many people tend to separate out the “moral” lessons we learn as “ethical” or even “spiritual” people and the ones we learn as workers, managers or business people. Second, commit to deliver value in every interaction and at every meeting. If you sell technology?

The Seven Signs of Great Leadership

Great Leadership By Dan

Making ethics a part of the culture A critical trait I noticed in great leaders was a consistent set of ethics. Dave Farrell, the long serving CEO of May Department stores, was always very consistent with ethical decision making. They inspire by their own personal commitment.

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How to Become Truly Social

Coaching Tip

Winning in this environment requires more than new technology ; here are ten ways to become truly social in a world that is not just connected, but interconnected and interdependent: 1) Do away with one-way conversations. Just because all companies now possess the technological capability to hold social conversations with employees, customers and stakeholders, this does not mean we can automatically make these conversations valuable. By Guest Author Dov Seidman.

Guest Post: Watch Out for Flying Monkeys!

Lead on Purpose

With over 20 years of technology industry experience, he has a fresh and current perspective in leading product management teams and has a gift for taking conceptual ideas and turning them into strategic reality using methods based on market sensing best practices.

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Some Ideas To Help Accelerate Your SWOT Analysis

Six Disciplines

Operations (facilities, capacity, distribution channels, supply chain, costs, use of technology). Organizational (leadership, accountability, commitment, engagement). Cultural (values, ethics). Technological (pace and changes in technology). A SWOT analysis is a tool used to assess an organization''s strengths, weaknesses, opportunities and threats.


Nine Rules for Employee Engagement

Chart Your Course

Employee engagement is defined as the emotional commitment an employee has for a job or organization, which then drives their performance. This desire has increased in recent years, due to the rapid pace that technology is changing the way businesses work and the skill sets they require.

Ideas To Help Accelerate Your SWOT Analysis

Six Disciplines

Operations (facilities, capacity, distribution channels, supply chain, costs, use of technology). Organizational (leadership, accountability, commitment, engagement). Cultural (values, ethics). Technological (pace and changes in technology). A SWOT analysis is a tool used to assess an organization's strengths, weaknesses, opportunities and threats.

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Frontline Festival: Leaders share tips about professional development

Let's Grow Leaders

Next month’s Frontline Festival is all about favorite apps and technology. Unlimited commits to finishing one book per month (some take more than one month) and keeping a list. Welcome back to the Let’s Grow Leaders Frontline Festival.

5 Critical Skills You Will Need to Hit the Ground Running After College

Leading Blog

As employers search for signals that someone is ready for a job beyond achieving the baseline bachelor’s degree, participation in collegiate athletics is seen by many as one clear indicator of commitment and drive in a generation of college graduates often lacking both.

Skills 218

July 2017 Leadership Development Carnival

Lead Change Blog

In the post, Jim explains, “To be a true Cyber Leader requires a strong and sustained commitment. Technology is proving to be a powerful enabler to bringing people together from around the globe. John Hunter of Curious Cat submitted Technological Innovation and Management.

How Top-Performing Organizations Differ from the Rest

Six Disciplines

Top performers are also good planners, but are practical and are disciplined about the commitments they make. Strategic Use of Technology. Top-performing organizations give more emphasis to using technology to impact the business in strategic ways (114% more) than the lower performers. work ethic/attitude, teamwork, commitment, etc.). Ever wonder why some organizations (businesses, not-for-profits, churches, etc.) just seem to perform better than others?

July 2016 Leadership Development Carnival

Lead Change Blog

Art writes, “The emerging digital and technology-driven world demands that we rethink everything about how we manage, lead, structure and run our organizations. His scorecard checks whether products are meaningful, sold ethically, produced in a sustainable way, and so on.

Don’t Coach Integrity Violations – Fire Them!

Marshall Goldsmith

He’s not updated on recent medical technology,” was the answer. The second question I ask is: are the client’s issues integrity or ethical issues? It was about people who, instead of being fired for ethics violations, got coaches.

8 Things Collaborative Leaders Know

Jesse Lyn Stoner Blog

The need for collaboration is driven by the issues arising from the current economic crisis and supported by the opportunities afforded by advances in technology, specifically Web 2.0. Technology has created the opportunity to know. Are you a collaborative leader?

How To Be A Writer: An Interview With Jeff Goins

Joseph Lalonde

And technology makes it so easy and so accessible to start a blog, build an audience, create an email list, and begin interacting with your tribe, your audience, the people who want to hear what you have to say. Seth Godin calls this an ethical bribe.

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Veterans Among the Best Civilian Leaders

Strategy Driven

Always at the forefront of innovation, technologies pioneered by the military are often adopted by the commercial sector; companies looking for cyber knowledge or network engineering skills can find this expertise among veterans.

Why Companies Are Blind to Child Labor

Harvard Business Review

Yet a recent report by Amnesty International uncovered a number of cases of child labor among suppliers linked to major technology companies, including Apple, Samsung, and Microsoft, as well as to several automotive manufactures, such as Volkswagen and Daimler AG.

Can We Keep Our Biases from Creeping into AI?

Harvard Business Review

But there’s a smaller community of people committed to addressing two more tangible risks: AI created with harmful biases built into its core, and AI that does not reflect the diversity of the users it serves. The good news is that AI is an opportunity to build technology with less human bias and built-in inequality than has been the case in previous innovations. But that will only happen if we expand AI talent pools and explicitly test AI-driven technologies for bias.

Know Your History, Purpose and Direction


The modern business marketing and technological opportunity that social media provides is one of the greatest marketing tools for any business, particularly small start-ups. Personally and professionally I am influenced heavily by my ethics and standards. Why do you do what you do?

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Six Guidelines for Resolving Intergenerational Conflict

Coaching Tip

Generational Signposts shape ideas about everything from expectations and perceptions about what the working environment will provide and how people should behave as employees, to company loyalty and work ethic. . . Generation Y workers are technology wizards.

Statesman vs. Politician | N2Growth Blog

N2Growth Blog

Contrast this with a statesman who keeps commitments, is motivated by service above and beyond self, and by making a lasting positive difference.

Blog 425

Investment for Small Business Owners

Strategy Driven

Investing , in its most essential form, is the act of committing money in the hope you’ll make a financial gain or profit. It often means committing an amount of money, we would have used for something else, such as purchasing new clothes or going to a fancy restaurant.

What matters in 2010?

Lead on Purpose

Are attendees leaving with a new idea, some new inspiration, perhaps a renewed commitment to their work or to the world?&# - Mark Hurst “The road to sustainability goes through a clear-eyed look at unsustainability.&# - Alan M.

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Our Aim, Vision and Values

Deming Institute

We will strengthen nonprofits that are as committed as we are to making people’s lives better. The result will in time be greater innovation, applied science, technology, expansion of market, greater service, greater material reward for everyone. Our Aim. The aim of The W.

Business Does Not Need the Humanities — But Humans Do

Harvard Business Review

” The anecdote was too delicious to ignore, seeming to capture all we (think we) know about Zuckerberg—his casual brilliance, his intense competitiveness, his hyper-rational faith in technology, and the polarizing effect of his compelling software. beastfromeast/Getty Images.

Mayo 16

Two Easy Ways to Boost Employee Engagement

Michael Lee Stallard

Vineet Nayar of HCL Technologies pioneered the concept of Employee first and customer second.

Attention Leaders: Five Attitudes to Take to work in 2014

You're Not the Boss of Me

And, there are a great many about thanks to the wonders of technology. For instance, legal and ethical boundaries are permanent fixtures in any reputable company and must be strongly enforced. I wrote this post last year in contemplation of the beginning of 2013.

A Guilty Conscience = A Great Hire??? :: Women on Business

Women on Business

In fact, those that have the tendency to feel guilt are more likely to assist colleagues, are more committed to their organizations, and are perceived by their peers as strong leaders.

3 Responses to be Thankful For

Women on Business

On the other hand, please note it commits you to nothing with regard to changing your lifestyle/romantic relationships/politics/personal grooming choices/childrearing policies, or any of the other topics that appear to be fair game when any family gathers to give thanks.

Leadership Self Examination | N2Growth Blog

N2Growth Blog

They will not compromise their value system and personal ethics for temporary gain. Great leaders don’t major in the minors and understand that the main thing is to keep the main thing the main thing…Great leaders are committed to not losing focus and not giving-up. They are committed to both personal and professional growth.

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10 Ways to be a Better Team Player :: Women on Business

Women on Business

By communicating your expectations you are also letting your team know what you are able to commit to and that will set their expectations of you, so do not over promise. Commitment to the group is transparent and will send a strong message to any teammates that might be on the fence.

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New Supply Chain Jobs Are Emerging as AI Takes Hold

Harvard Business Review

While AI will be deployed to manage certain tasks, including higher-level decision making, the technology’s true power is in augmenting human capabilities — and that holds true in the supply chain. Supply chain Analytics Technology Digital Articlealashi/Getty Images.

LeadershipNow 140: July 2011 Compilation

Leading Blog

10 technologies that will change the world in the next 10 years. TheLeaderLab: Just how connected are ethical climate and engagement? You have to claim it , & commit w/concentrated effort.".

Managing the “Great Expectations” of the Next Sales Generation

Women on Business

I teach and advise Gen Yers — also known as Millennials (born after 1980) — at the university level in sales and business ethics. The paradigm shift to tap their creativity and technological savvy is not unlike moving from landlines to iPhones. Yes, the time required to onboard and manage new employees has surged but the payoff is building high energy, local and global citizens who are commited to making a contribution to the world.

8 Traits of Ineffective Leaders | N2Growth Blog

N2Growth Blog

Lack of Focus and Follow-Through : Those leaders who lack the focus and attention to detail needed to apply leverage and resources in an aggressive and committed fashion will perish.

Blog 429

Definition of Leadership | N2Growth Blog

N2Growth Blog

The Ten Commandments and the Sermon on the Mount are all the ethical code anybody needs.&# - Harry S.

Is a Corporate Board Seat in Your Future? :: Women on Business

Women on Business

Look at the opportunity strategically and focus not only what you can contribute, but what this commitment can do for you.

Leadership & Influence Summit | N2Growth Blog

N2Growth Blog

link] ATIG Mike, authenticity and transparency for better and ETHICAL business.

5 Important Things to Remember as an Entrepreneur :: Women on Business

Women on Business

You will be a source of encouragement to others thereby keeping yourself encouraged, focused, and committed to success.