Relationship Excellence: Chick-fil-A’s Competitive Edge

IMG_0924I just met and heard Chick-fil-A’s President Dan Cathy speak to a group at the Chick-fil-A Leadercast about values, faith, serving others and the competitive advantage of relationships.  It was an inspiring message and he is genuine and clearly passionate about the organization, its people, customers and what it represents.  Dan told the audience that he recently committed to his father, Chick-fil-A founder S. Truett Cathy, to keep the company private which will help preserve the values of this great organization.

Observing Dan speak, it’s clear that he connects with the employees of Chick-fil-A.  He spends more than half of his time on the road visiting stores and connecting with employees and customers.  He tells stories that move him and in so doing move the hearts of others.  He often uses objects that help people remember his points.  A large pepper grinder represents adding pepper to the customer’s experience by going the second mile to be friendly.  Chick-fil-A has won numerous awards for its exceptionally high level of customer service.

Sometimes when I hear corporate leaders talk I wonder if they walk the talk.  I’ve done some due diligence and feel highly confident that Chick-fil-A is the real deal.  Even my own mother who lives in Bristol, Virginia sings the praises of the local Chick-fil-A for their good people and positive influence on the local community.

In the coming weeks I’ll be interviewing Dan Cathy to learn more about his journey as a leader and his work at Chick-fil-A so stay tuned.

Be Sociable, Share!