Lead Change Blog

JANUARY 28, 2019

” These words of Harvard professor and marketing guru Ted Levitt were written about customers. Keeping promises is about protecting the sacredness of commitments, caring enough to remember. Nobody is ever THAT satisfied, especially not over an extended period of time. The person is either not being candid or not being contacted.”

Innovation 254

Innovation Levitt Objective Creativity 254

Lead Change Blog

APRIL 1, 2016

A leadership lesson Chip gained from his first job was: inclusion will get you more commitment than control. . ” The books Chip has found most helpful for his professional life include Watership Down by Richard Adams, Marketing for Business Growth by Ted Levitt, and The Purple Cow by Seth Godin.

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Levitt Godin Customer Loyalty Airlines 150

Mark Sanborn

FEBRUARY 19, 2019

” Theodore Levitt said, “The future belongs to those who see opportunities before they become obvious.” Being a reader won’t necessarily make you a leader, but the leaders they studied were committed to reading as a means of personal and professional enrichment. Leaders read voraciously.

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Learning-by-Doing Drucker Levitt Education 56

Harvard Business Review

JULY 26, 2018

Call recipients were asked to take a personalized pledge: “[Customer name], you have committed to pay [total amount due] within the next 24 hours. Press 1 to confirm your commitment to this pledge.” ” The idea was to strengthen call recipients’ sense of commitment to their expressed intention.

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Levitt Credit Scoring Kahneman Ryan 8

Harvard Business Review

MAY 5, 2016

Grove’s 1980 question remains as ruthlessly relevant to C-suites as Ted Levitt’s 1960 classic, “What business are you in?” Commitment to efficient value creation invariably inspires more thoughtful investment in the quality — not quantity — of staff. Profitable customers matter most.

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Levitt Disaggregation Kaizen Call Center 8

Joseph Lalonde

MARCH 14, 2018

Michael Levitt, CEO of BreakfastLeadership.com. The enthusiasm I am referring to is one of deep-seeded passion and a commitment to the success of their team. A life-changing habit for me was to charge my phone away from my bed and commit to no screen time for the first 30 minutes after waking up. his response was very telling.

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Succession Self-aware Learning-by-Doing Follow-up 316