Harvard Business Review
AUGUST 8, 2017
Classic metrics like market penetration and market share, which many leaders are measured on, are the very things causing us to miss market opportunities and threats. The solution to this, which I’ve written about previously , is to enhance share-of-market metrics with share of growth.
Harvard Business Review
MAY 1, 2014
They have a defined brand and a fairly clear picture of market penetration, differentiators, and existing products and services. It can also help you outflank savvy competitors and acquire more market share. Start by creating a competitive intel repository and committing to its maintenance. Use social media.
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Harvard Business Review
JANUARY 29, 2018
For the former, we examined the presence and market penetration of disruptor companies; we also considered incumbents’ financial performance. For the latter, we measured incumbents’ operational efficiency, commitment to innovation, and defenses against attack.
Harvard Business Review
SEPTEMBER 30, 2013
In Germany, a commitment to product quality and engineering excellence has been key both for multinationals and small- and medium-sized enterprises (SMEs). In the case of the U.S., Up to this point, China’s economic development has been focused on cost competitiveness and the adoption of foreign-developed technologies and innovations.
Harvard Business Review
JULY 8, 2013
When Machiavelli wrote that it is better to be feared than loved, what he had in mind was the nature of commitment and obligation. Their market penetration has probably peaked , as younger consumers (among them many of my colleagues at HBR) increasingly opt for cheaper workarounds via their Internet connections.
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