Strategy Driven

FEBRUARY 29, 2024

Here are five compelling reasons why incorporating branded merch into your marketing mix is a smart move: 1. Furthermore, using high-quality merchandise reinforces the perception of your brand’s commitment to excellence, further strengthening customer loyalty and encouraging repeat business.

Merchandising 98

Merchandising Brand Customer Loyalty Marketing Mix 98

Strategy Driven

JANUARY 25, 2024

When customers can interact firsthand with a product—perhaps tasting a new snack or sipping a refreshing beverage—it bridges the gap between curiosity and commitment. This data-driven approach empowers businesses to make informed choices, optimizing their product offerings and marketing campaigns based on real-time feedback.

Tactics 109

Tactics Sample Loyalty Management 109

Women's Leadership Exchange

DECEMBER 2, 2010

After attending the Women's Leadership Exchange Conference in NYC this week - yes, our very own conference - I heard enough from experts and REAL business owners to know that social media marketing is a critical part of the integrated marketing strategy. It needs to be added to the marketing mix like advertising and PR.

Media 77

Media Conference Marketing Mix PR 77

Women on Business

JANUARY 17, 2011

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. By testing your marketing campaign, you gain more time, money and experience for future projects. Has Email Marketing Become Obsolete? Even though we are bombarded with thousands of emails per.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Tanveer Naseer

JANUARY 12, 2016

As a result the classic four steps of marketing formulated by Jerome McCarthy over half a century ago which produced the marketing mix of Product, Place, Price and Promotion morphed into the 4Es of Experience, Everywhere, Exchange (of value) and Evangelism of the social media age.

Organization 100

Organization Leadership Media Marketing Mix 100

Harvard Business Review

OCTOBER 10, 2014

There is no doubt that these owned media strategies are complex and require a real commitment of time, energy, and resources. But if you want to truly be disruptive, it’s time to rethink owned media and make it a more strategic part of your marketing mix. Marketing Media Social media' Paid and earned aren’t going away.

Media 8

Media B2B Disintermediation Content 8

Harvard Business Review

MAY 23, 2012

Chances are there are higher returns to be had elsewhere in your marketing mix. How should you market differently? Many brands have a demonstrable higher purpose baked into their missions, whether it's Patagonia's commitment to the environment or Harley Davidson's goal "to fulfill dreams through the experience of motorcycling."

Aaker 19

Aaker Brand Marketing Mix Marketing 19