Quantum Marketing

Eric Jacobson

Marketing today is at the brink of unprecedented disruption”, explains, Raja Rajamannar , author of the new book, Quantum Marketing. “An Rajamannar’s book is all about the mastering the new marketing mindset for tomorrow’s consumers. Hyper-personalize marketing with AI.

Quantum Marketing

Eric Jacobson

Marketing today is at the brink of unprecedented disruption”, explains, Raja Rajamannar , author of the book, Quantum Marketing. “An Rajamannar’s book is all about the mastering the new marketing mindset for tomorrow’s consumers. Hyper-personalize marketing with AI.


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Sales by Objectives (SBO): Sales Planning

Coaching Tip

Many of you may consider sales planning as something that is forced on you from headquarters as "Filling out forms to satisfy the home office".and In many organizations, typically what happens is this.every year you are asked for your sales plan for the coming year by a certain date. The same is true of what people typically refer to as strategic planning (very narrow and well defined plans or "road maps" for achieving a company's mission over a 5/10 year period).

4 Reasons Your Content Marketing Plan Will Fail You

Strategy Driven

Content marketing has never been so important. One of the most important things a small business can do is take the time to plan content well and make sure it speaks to and engages with their target audiences. But, there are so many times when content marketing plans fail because of simple mistakes. Here’s why your content marketing could be failing you. Content Marketing is a Temporary Fix.

Contingency Planning | N2Growth Blog

N2Growth Blog

My experience with most executives & entrepreneurs is that they are totally committed to and focused on success. While this is understandable, it is nonetheless naive, and it constitutes a major flaw in the business logic of most strategic plans. This is so much the case that the most often overlooked aspect of strategic planning is adequately addressing contingencies as part of the planning process.

A 5 Step Action Plan to Require of Colleges.

Rich Gee Group

Texas A&M just announced their plan to be open in the fall with their fill of students on campus and a plan to play football games in front of packed crowds. The colleges will spend more time dodging, defending, and deferring than planning, preparing, and adjusting.

Planning an epic launch of your product- 7 steps to get it right

Strategy Driven

Once the product-development stage concludes, a fancy marketing campaign is used to glamorize the team’s hard work, labor, and perseverance, ready to compete against other products of the same league. Organizing events requires a lot of planning and time.

Strategizing for Success: Keys for Planning Annual Sales & Marketing Goals, part 1 of 2

Strategy Driven

Each fourth quarter as the New Year approaches, it’s prudent to prepare a profitability plan for the coming year, especially with respect to your sales and marketing endeavors. But, whether developed before or after the start of the New Year, the importance of creating a tactical plan for sales and marketing success cannot be overstated. Here’s how to set yourself up for annual planning success. Annual marketing strategy (marketing tactics).

Goal 50

28 Leadership Development Recommendations for your Individual Development Plan

Great Leadership By Dan

For this month’s edition, I asked an all-star cadre of leadership development bloggers, authors, and consultants to submit an answer to the following question: “We all know that individual development plans (IDPs) need to be tailored for each leader. Chris Edmonds , from Driving Results Through Culture , says that every leader needs to have " Serve my employees " as their #1 target in their individual development plan.

What Jeff Bezos’ Sell-Off Indicates About the US Stock Market

Strategy Driven

When the market took a nosedive, customers were canceling orders, banks were being bailed out with trillions of dollars from the federal government, and businesses that had existed for more than a hundred years were being forced to file for bankruptcy.

44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. While we won’t soon fully bid our goodbyes to some traditional marketing techniques like print ads, flyers, and print magazines, the landscape is shifting even more towards a reliance on digital. ​ What are the Benefits of Content Marketing?

How to “Freshen up” your Stale Succession Planning Process

Great Leadership By Dan

I picked this question because I just attended an event in Boston called “Secrets of Succession”, a moderated panel discussion with a CHRO, a succession planning consultant and executive coach, and a CEO and Board member. Here are a few “secrets” that I picked up that might help those that already have mature succession planning processes, and are looking for ways to take it to the next level. executive development leadership development succession planning talent management

The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. By testing your marketing campaign, you gain more time, money and experience for future projects.

How to Market Yourself as a Freelancer

Strategy Driven

If you have the urge to go it alone, there’s very little holding you back – but the critical difference between success and failure will be your ability to market yourself effectively. Why marketing matters for freelancers. You may consider marketing to be more appropriate for a small business than a freelance enterprise, especially if you have good contacts and can start off with some ready-made clients. Marketing tools for freelancers.

How to Dominate Content Marketing in 2019

Strategy Driven

Content marketing is constantly changing, and you have to readjust your strategies if you want to stay on top of the game. In this article, we’re going to give you a few tips that will allow you to dominate content marketing in 2019. Examining your content strategy will allow you to quickly see if your previous plans are still relevant today. Conversely, only 39% of B2B marketers said that they had one.

Why Committing to Becoming 1% Better Every Day Can Turn Everything around

Strategy Driven

To that end, it pretty much goes without saying that, at any given time, hordes of people are doing their best to carry out ambitious plans for self-development, in the pursuit of that elusive and much-craved “excellence.”. Does your business involve a decent degree of marketing? Then, no doubt, you’re interested in applying next level channel marketing strategies to really kick things up a notch.

What Are The Key Marketing Features That Truly Influence Consumer Decisions?

Strategy Driven

When building a marketing strategy in the modern age, the list of features you could incorporate is virtually endless. If you truly wish to avoid the pitfalls and focus on the strategies destined for success, careful planning will be needed. Multi-Channel Marketing. Whether they realise it or not, consumers respond exceptionally well to multi-channel marketing. Therefore, showcasing your commitment to responsibility can work wonders.

Complimentary Resource – Iteration Planning Guide

Strategy Driven

Iteration Planning Guide. This commitment defines the iteration backlog and is based on the team’s velocity or capacity and the length of the iteration timebox. This guide includes tips for success, pre-agenda planning, a recommended iteration schedule for new teams, and a sample agenda to follow. Click here for more information on Iteration Planning Guide. You just finished reading Complimentary Resource - Iteration Planning Guide !

How to Achieve Better Gender Balance through Succession Planning and Development

Great Leadership By Dan

According to research from the book Why Woman Mean Business , women now represent a majority of the talent pool, a majority of the market, and better gender balance in leadership yields better corporate performance. MARKET : Women make 80% of consumer goods purchasing decisions in the US. There’s a “Diversity” strategy driven from one office, and a succession planning and development strategy driven by another.

24 Steps To Planning and Executing Strategy

Six Disciplines

Planning to plan and getting organized. Know your market. The holding company strategic plan. The business level strategic plan. Write your business plan. Write your annual plan. Communicate the strategy and obtain commitment. Ah.if it was only this easy. From " How To Implement Any Corporate Strategy Successfully ": Appreciate the benefits of strategic management. Understand the logic of the process. Assess your readiness.

The Right Way To Disrupt Markets (Hint: You Might Be Doing it Wrong)

Strategy Driven

But it didn’t happen overnight, and there are many ways that this new style of manufacturing could have gone wrong, instead of becoming the market disrupter that it is today. Market disruption has become something of a buzzword over the last decade or so. The right way to disrupt the market is a more calculated, step-by-step planning process. It goes something like this: Know the market, inside and out.

5 Functional Ways to Market and Grow your Business without Breaking the Bank

Strategy Driven

It takes a lot of time and commitment to start a business. You might be trying to think of the best marketing strategies you can embrace. You may be on a budget, yet you want to market and grow your business. In this post, we are going to explore five affordable marketing strategies that you could use. As a business, you could make use of social media to market your business. Make use of email marketing. Try to avoid marketing emails throughout.

The Holy Grail of Content Marketing – and When to Recommend It

Strategy Driven

With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a book. If an author isn't ready for that level of commitment, that doesn't mean that he or she shouldn't hunker down and write a book (or something shorter).

Smart Marketing for Small Businesses

Strategy Driven

You probably didn’t answer, “How to implement effective marketing.” ” Marketing can sometimes slip through the cracks given the constant and pressing demands of sales, client service, and internal operations. However, under-investing in marketing is short-sighted, and this article will explain how “smart marketing” can be a key driver of business growth. Why is marketing important for your business? Writing is a key element of marketing.

Why to use Twitter as a business marketing tool

Rapid BI

Twitter as a business marketing tool - Twitter is not understood by many, and miss understood by more - but the proof is in the pudding - it is a well connected channel to market that works - it is very low cost - but to do well involved a significant time commitment (certainly at the planning stage). The post Why to use Twitter as a business marketing tool appeared first on RapidBi.

Tools 38

Social Marketing for Team Building

Mike Cardus

Design by 12GrainStudio Social Marketing for Team Building. Listen to the Recording Friday, October 08th, 2010 Posted by: mike Stop Marketing & Start Sharing click the link above to hear a recording of the talk…it is FREE. Some things covered; Explore the pros and cons of Blogs , Websites , FaceBook , Twitter and maybe LinkedIn for marketing of your company’s products and services.

Use Design Thinking to Build Commitment to a New Idea

Harvard Business

The Normal Way of Generating Commitment… Normally, we commit to an idea when we are rationally compelled by the logic of the idea and we feel emotionally comfortable with it. ” Hence the modern equation is: logic plus data provides proof, which generates emotional comfort, which leads directly to commitment. The absence of data undermines our modern commitment equation. …And Its Consequence: an Over-Commitment to Exploitation over Exploration.

Are Strategic Plans Worth it? (the debate continues)


A few weeks back, Tim Vanderpyl wrote a post about strategic planning. It generated some great debate on LDRLB and Twitter about the usefulness of strategic planning and we invited Ryan Olsen to write a response to Tim. Tim ended the post with his theory: “Strategic planning is simply an invention to justify the existence of middle management, and not a useful tool for those doing the actual leading or for the guys at the bottom doing the real work.”.

7 Growth strategies to improve your bottom line

Strategy Driven

It’s a measure of a company’s ability to market and sell its products against its competitors. More revenue means that the company has more to spend on advertising, marketing and new product development. Market Smarter, Not Harder.

Are Strategic Plans Worth it? (the debate continues)


A few weeks back, Tim Vanderpyl wrote a post about strategic planning. It generated some great debate on LeaderLab and Twitter about the usefulness of strategic planning and we invited Ryan Olsen to write a response to Tim. Tim ended the post with his theory: “Strategic planning is simply an invention to justify the existence of middle management, and not a useful tool for those doing the actual leading or for the guys at the bottom doing the real work.”.

When the Passing Storm Fades, What Next?

Lead Change Blog

But then, thinking of now as an opportunity, thinking thriving rather than surviving, I believe it is about so much more than marketing. Decide and commit—make a decision and take that first step. Resolve to change—once committed, resolve to follow through. If you have no one that immediately springs to mind to help you in this reflection, I know that I can help and I am committed to doing that. I currently have three types of clients.

How Marketers Can Connect Profit and Purpose

Harvard Business

For the last six years, we have worked with a group of top marketing executives and business leaders in Silicon Valley and the Bay Area from companies large and small. Porter and Kramer emphasized the external market opportunity of creating social impact. ” Eric Reynolds, CMO of Clorox, also sees purpose enhancing planning as a construct for decision-making. Social responsibility Marketing Shared value Digital ArticleAndy Roberts/Getty Images.

When Should Entrepreneurs Write Their Business Plans?

Harvard Business

It pays to plan. Entrepreneurs who write business plans are more likely to succeed, according to our research, described in an earlier piece for Harvard Business Review. But while this might tempt some entrepreneurs to make writing a plan their very first task, our subsequent study shows that writing a plan first is a really bad idea. A startup business plan seems a good idea at the very start because it answers basic questions like “Where are we now?”,

5 Things You Need to Launch Your Own Business

Strategy Driven

Market Knowledge. Before you invest substantial time or money in your business, undertake extensive market research to ensure there will be sufficient demand for your products or services. Starting Your Business Business Funding business management Market Knowledge strategydriven

How to Get Your Business to the Next Level

Strategy Driven

If you want your business to get the recognition it deserves, then you need marketing that can get your name out there and keep people interested in what you have to offer. Learn How to Market Your Business. There are different ways to market your product or service.

Stop Marketing & Start Sharing: Social Media Workshop

Mike Cardus

Design by 12GrainStudio Stop Marketing & Start Sharing: Social Media Workshop Wednesday, September 15th, 2010 Posted by: mike Secrets of Social Media for Teambuilders with Tom Heck of The International Association of TeamWork Facilitators ( IATF ) Leadership TeleSeminar. STOP MARKETING And START Sharing — A discussion of reciprocity using on-line media for the development of your business, brand, customer, and YOU! Related posts: Social Marketing for Team Building.

The Big Picture of Business: Putting Budgeting Into Perspective, The Bigger Picture of Strategic Planning

Strategy Driven

Budgets get more attention than the umbrellas under which they rightfully belong: Strategic Planning and Visioning. By itself, Budgeting does not constitute full-scope planning and business strategy. Questions to follow in Budgeting as part of Strategic Planning and Visioning processes include: Does this process increase your accountability to funding sources and to the public? Does your strategic plan adequately describe what you do?

Tips On Honing A Culture Of Winning Through Focus by Martin Zwilling

In the CEO Afterlife

Intuitively, many entrepreneurs and businesses believe that the key to faster growth and success is more products, features, and markets. Later, after that initial success builds resources, and your penetration of the target market approaches 30 percent, it’s time to expand your horizons and make anticipatory changes to your focus. All entrepreneurs must succeed first as specialists, using pivots as required to zero in on the real and current market.

Tips 140

How Multinationals Should Be Planning for Brexit

Harvard Business

Only a minority of firms is well ahead in planning and preparing a UK market strategy. At the recent Brexit Workshop we held for clients — in this case, 19 UK heads of some of the world’s largest multinational firms — 10 of them had not started or had only just begun planning for Brexit. But that doesn’t mean companies shouldn’t start the work required to come up with a plan. How to Plan for Brexit.

Online Marketplace: New challenges to overcome

Strategy Driven

There was a time when the entry of an online alternative in a market would scare the hell out of small offline retailers. The time changed, markets evolved, competition became even harsh, and marketplaces required more innovative ways to make money than the mere commissions.

How Leaders Can Successfully Champion Change

Tanveer Naseer

Given their insistence on using fear to promote their platform instead of connecting their plan to the real-world needs of the population, this party was not only dealt a crushing defeat on election day – garnering their lowest level of support in over 40 years – but their party leader lost her seat in the government assembly. business communication leadership Recent Posts asking questions change commitment delegation focus listening motivation perception shared purpose success vision

Why CEOs Should Commit to Many Small Battles Instead of a Single Big One

Harvard Business

With more customers to seek feedback from, your firm should be able to detect changes in the market faster than smaller competitors. And with size comes the resources to deliver what the market wants. Micro battles increase the cadence of the entire organization by tuning to the pace of the market instead of calendar-based budgeting or planning cycles. ” To win such a battle, you need a team made up of people who are closest to each market.

Step by Step Writing a Life Plan for 2011 | Ron Edmondson

Ron Edmondson

Home About Consulting Church Family Leadership Navigation: Home » Encouragement » Step by Step Writing a Life Plan for 2011 Step by Step Writing a Life Plan for 2011 January 1, 2011 in Encouragement , Family , Leadership , Life Plan , Vision with 6 Comments All week I wrote a simple, step-by-step process to writing a life plan for 2011. I’m hoping putting an actual plan together will help many of us realize more success this year.