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Learn from Your Analytics Failures

Harvard Business Review

In pre-Big Data days, for example, a hotel chain used some pretty sophisticated mathematics, data mining, and time series analysis to coordinate its yield management pricing and promotion efforts. For the most part, local managers followed the yield management rules. The forensics took weeks; the data were fine.

Hotels 11
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Learn from Your Analytics Failures

Harvard Business Review

In pre-Big Data days, for example, a hotel chain used some pretty sophisticated mathematics, data mining, and time series analysis to coordinate its yield management pricing and promotion efforts. For the most part, local managers followed the yield management rules. The forensics took weeks; the data were fine.

Hotels 8
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Five Good Reasons to Champion Auto-Analytics in Your Organization

Harvard Business Review

However, using personal data (emails, calendars, etc) and spreadsheets, some practitioners are developing personal yield management tools. While business processes use advanced analytics to predict customer demand and production, knowledge workers must guesstimate whether or when they'll have bandwidth for a new project.