Alibaba’s Pathway
To someone in the Internet industry in the United States, the success of Alibaba is rather peculiar. Although one can vaguely see some traces of American Internet companies in what Alibaba has accomplished, the overall shape of its innovation has been totally different. Alibaba’s success has taken a different path.
While China’s economy is facing challenges and uncertainties, its e-commerce giant, Alibaba Holding Group, had a banner year in 2015.
How is the company steamrolling ahead, while China’s economy lurches along?
The answer is in the very structure and diversity of Alibaba. Part eBay, part Google, part PayPal, part Amazon Web Services, the Chinese company hews to the mantra that founder Jack Ma started with: “Small is beautiful.”
The site enables grassroots-level business people—including farmers and micro-vendors—a storefront to reach millions of potential customers. According to The Wall Street Journal, Alibaba dominates business throughout the world with more than 10 million e-commerce participants and a digital ecosystem serving 100 million consumers per day
“THE ALIBABA WAY: Unleashing Grassroots Entrepreneurship to Build the World’s Most Innovative Internet Company” by Professor Dr.Ying Lowrey is the first full-length account of this e-commerce phenomenon.
This book has sought to uncover the secrets of Alibaba’s unprecedented growth in China. Innovation is the uncovered secret of how Alibaba emerged and strode out into the world.
If Alibaba can prosper by unleashing entrepreneurship, so can the nation.