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Inclusive Managers Are Good For Company Share Prices

The Horizons Tracker

Investment in diversity and inclusion can often be dismissed as something that’s a nice to have but which doesn’t really positively influence the profitability of a company. Research from Columbia Business School decries that notion, and indeed finds that investing in inclusiveness boosts the stock price of companies that do so.

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Top 5 Advantages of Hiring Online Marketing Companies

Strategy Driven

Ensuring the growth and success of your company is possible with good marketing. Marketing helps your business get customers who will purchase the products and services you offer. However, online marketing is now the best method to promote and sell your products and services because of modern technology.

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What Impact Does Social Media Activity Have On Firms Share Price?

The Horizons Tracker

Bar the occasional incident where the social media activity of companies blows up into a furor of negative publicity, it’s perhaps fair to say that most tweets and Facebook posts fly under the radar. The researchers used real-time data to assess the impact of social media activity on a firm’s stock price. Moving the needle.

Price 129
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Executives Tip More When Their Companies Do Well

The Horizons Tracker

Research from Binghamton University shows that this extends to tipping, with executives more likely to tip more when their company’s shares do well. “Employee spending is a big factor that governments consider when trying to attract companies into their area, as it can stimulate the local economy,” the researcher explains.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

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Do Big Companies Always Work To Suppress Wages?

The Horizons Tracker

According to recent research conducted by the Cornell SC Johnson College of Business, there is a common expectation that companies with the authority to determine wages will strive to minimize them. Such an entity wields significant power in the local labor market, as nurses in the vicinity have limited alternatives for employment.

Company 119
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The Five Pillars of Modern Marketing Success

Strategy Driven

Marketing is everywhere in modern life, and understanding it is crucial to entrepreneurial success. Everything you purchase has been advertised to you through strategic marketing, from the food you eat, to the furniture in your home, to your car, to the software you use daily! Let’s get going! Pillar #1: Product. Pillar #2: Place.

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