Harvard Business Review

APRIL 11, 2012

Signalling loses relevance to the extent that these organizations no longer confer credibility onto the individuals that join them. Social media pierces the corporate veil. And if you're coveting a social media role, a high Klout score might seal the deal.

Banking 22

Banking Brand Media Comparison 22

Roundtable Talk

NOVEMBER 17, 2010

Before building community you need to build engagement.” “If your product or service sucks; social media, marketing or management won’t save you.” A stark comparison to Michael Eisner who praised micro management and working inside boxes which left me a little cold. “Your employees may be becoming highly unemployable.

Management 48

Management Simon COO Blog 48

Harvard Business Review

NOVEMBER 8, 2018

As customers have begun interacting with sellers through websites, emails, texts, social media posts, print and TV ads, and salespeople, it’s become difficult for companies to synchronize these communications. The profusion of independent information sources, such as customer reviews and price comparison sites, adds to the confusion.)

Marketing 10

Marketing Team Software Pharmaceuticals 10

Harvard Business Review

FEBRUARY 16, 2011

Don't create expectations with a media event. It took a couple more weeks after that email, but Apple announced a press conference for mid-July to address "AntennaGate."' Of course, this was the type of media event that built expectations. Avoid specific comparisons with competitors. For Apple, the opposite was the case.

PR 15

PR Public Relations Comparison Conference 15

Terry Starbucker

SEPTEMBER 16, 2010

Nope, I’m A Writer by Starbucker on September 16, 2010 “ I’m a blogger ” I was at a conference, and we were having a catered lunch. Thanks to Julie, it dawned on me that I could have answered the question at the conference in a very similar way. I uttered those words. The minute they passed my lips I felt uncomfortable.

Blog 339

Blog Learning-by-Doing Conference Media 339

Harvard Business Review

JANUARY 29, 2018

Passable trust is a category that my colleague Paul Leonardi and I identified by looking at how employees behave online, especially on social media at work. The transparency of interactions on social media (work-related and non-work related) and the time spent messaging about personal information is enough. Reflected Knowledge.

How To 8

How To Globalization Learning-by-Doing Crisis 8

Harvard Business Review

JULY 23, 2015

Darn it if one doesn’t realize, seconds after clicking send, that she forgot to acknowledge the social media associate, or the company founder! For one, in a meeting or on a conference call, you can’t circulate a document right away away. But these grievances pale in comparison to the upside. The Downside.

Bottom-up 8

Bottom-up Comparison Document Conference 8

Harvard Business Review

SEPTEMBER 18, 2018

The Q&A or fireside chat has become a popular format at events like conferences and employee town-halls, replacing more-formal presentations and panels. ” If you can’t confidently answer these questions yourself, ask them of the interviewer, event host, or consult the social media of those who will be attending.

Audience 9

Audience Planning Banking Content 9

Harvard Business Review

JUNE 17, 2016

Standing on stage on September 9, 2014 at Apple’s Worldwide Developer’s Conference (WWDC), Tim Cook announced, “We’ve created an entirely new payment process, and we called it Apple Pay.” She paid in the blink of any eye. An Apple press release claimed the new service would “transform mobile payments.”

Retail 8

Retail Business Model Press Release Strategy 8

Strategy Driven

DECEMBER 15, 2010

Each issue is packed with thought-provoking content and insight into the business issues that affect all companies competing in today’s technology-driven marketplace with recent contributions by best-selling author and researcher Tom Davenport; social media guru Chris Brogan; and Myron Scholes, world renowned economist and Nobel Prize winner.

Resources 50

Resources Process Constraint Objective 50

Harvard Business Review

MARCH 16, 2018

I now have research calls and phone interviews; lunches with literary agents and web developers; conference calls about book titles and publishing schedules; and radio interviews and media prep calls. To share a rough comparison, on a day when I write between meetings, I’ll produce maybe 500 words a day. But I was wrong.

Creativity 15

Creativity Open-book Travel Rogers 15