Leadership Inspirations – Defeat is Only a State of Mind
Strategy Driven
DECEMBER 4, 2010
Ives Sharon Drew Morgen Hank Moore Jamie P. and oh, if you want a pic to show with your comment, go get a gravatar !
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Measuring the ROI of social media? There’s a laugh, and a joke.
Strategy Driven
APRIL 9, 2012
Amazon now has total market dominance based on leadership, vision, and technological excellence. Their billion dollar loss paled in comparison to their complete loss of goodwill. Start a YouTube channel by inviting your customers to film WHY they bought from you. Same with Apple. I doubt they will recover in a decade.
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Why Big Companies Struggle to Market Online
Harvard Business Review
OCTOBER 15, 2015
A typical product or service comparison in most industries would show that incumbents usually have the best products in a given market, which reflects their obsession with high-margin customers. The New Tools of Marketing. The manager’s point of departure is classic market segmentation. Insight Center.
Kodak’s Downfall Wasn’t About Technology
Harvard Business Review
JULY 15, 2016
Today, the term increasingly serves as a corporate bogeyman that warns executives of the need to stand up and respond when disruptive developments encroach on their market. Given that Kodak’s core business was selling film, it is not hard to see why the last few decades proved challenging. Consider Fuji Photo Film.
Loud and Clear: Six Tips for Communicating in a Way That Truly.
Strategy Driven
NOVEMBER 15, 2010
The same is true for any camera crews who might be filming your presentation. Ives Sharon Drew Morgen Hank Moore Jamie P. For presentations where the press is present, be sure to repeat critical messages verbatim from your press materials. Doing so ensures that the press will pick up the right sound bites.
A Quiet Revolution in Clean-Energy Finance
Harvard Business Review
OCTOBER 26, 2011
This same trend is now playing out in the solar energy sector: yesterday's startups FirstSolar and SunTech are becoming today's acquirers, and GE's acquisition of thin-film solar company PrimeStar Solar earlier this summer is intended to allow the giant to go head-to-head with FirstSolar for the thin-film market.
Entice Customers Using What They Already Know
Harvard Business Review
DECEMBER 8, 2011
The natural tendency was to think about digital cameras as if they were like traditional film-based cameras. However, people making this comparison were confused by the process of getting images developed. Before digital cameras were ubiquitous, they had to be explained.
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