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Your Whole Company Needs to Be Distinctive, Not Just Your Product

Harvard Business

A company that can show it is different from other companies, in a way that is relevant to customers, gains a major competitive advantage. That’s what customers see, after all, relative to what the competition can provide. The heart of differentiation therefore is your company’s ability to develop and promote distinctive products, services, and branded experiences on a consistent basis. Customers Competitive strategy Business models Digital Article

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