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What Happens When All Employees Work When They Feel Like It

Harvard Business Review

A five-day work week consisting of eight-hour days happens to be the social norm in many of our societies at present, but I have long thought that a company that disrupts that kind of social norm in its industry could potentially build a momentous competitive advantage out of it. Eden and McCallum’s idea was: Come work for us!

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What So Many Strategists Get Wrong About Digital Disruption

Harvard Business Review

Business models and competitive advantages are complex systems. A company that understood this well is Eden McCallum. Eden McCallum shows that not all disruption need to be digital. In fact, you cannot successfully do consulting without them. It was supposed to be the next big thing.