Strategy Is About Both Resources and Positioning
Harvard Business Review
APRIL 27, 2015
In the red corner we have the “ positioning school ” (TPS) and in the white we have the “ resource-based view of the firm ” (RBV). Michael Porter is credited with (or more often accused of) creating TPS in 1980 —positing that a firm should think about positioning itself in its industry in a way that enables it to achieve competitive advantage. Real strategies in the real world combine TPS and RBV.