Strategy Driven

SEPTEMBER 27, 2013

People are commonly referred to as ‘buyers,’ ‘shoppers,’ ‘payers,’ ‘non-responders,’ ‘early adopters,’ and ‘eyeballs.’ EVALUATE how StrategyDriven gives you a competitive advantage. ’ What is too often lost is the nuance – human.

Aaker 64

Aaker Short-term Marketing Benchmarking 64

Harvard Business Review

JULY 19, 2017

Those that successfully harvest vast troves of data can improve productivity; make faster and more accurate decisions; reduce costs; increase competitive advantage; discover new business models and innovations; and better engage customers, employees, and partners.

Technology 8

Technology Content Market Segmentation Business Model 8

Harvard Business Review

AUGUST 28, 2017

And AI success stories are becoming more numerous and diverse, from Amazon reaping operational efficiencies using its AI-powered Kiva warehouse robots, to GE keeping its industrial equipment running by leveraging AI for predictive maintenance. But it’s early days. There’s still time to make AI a competitive advantage.

Survey 11

Survey Execution First-mover Advantage Technology 11

Harvard Business Review

OCTOBER 1, 2014

Machine learning, pattern recognition, and other predictive analytics tools can constitute a source of competitive advantage for those companies that adopt them early on; but like any new capability, there is an enormous gulf between awareness, intent and early engagement, and achieving significant business impact.

Competitive Advantage 10

Competitive Advantage Insurance Analysis Short-term 10

Harvard Business Review

OCTOBER 1, 2014

Machine learning, pattern recognition, and other predictive analytics tools can constitute a source of competitive advantage for those companies that adopt them early on; but like any new capability, there is an enormous gulf between awareness, intent and early engagement, and achieving significant business impact.

Competitive Advantage 8

Competitive Advantage Insurance Analysis Short-term 8