Competitive Advantage Ethics Marketing Outsourcing 
Marshall Goldsmith
DECEMBER 26, 2011
While IBM would always fire employees for ethical violations, almost no one was fired because of poor performance. In today's competitive world, job security for managers and professionals seems a distant dream. Global Competition In the 1950s managers and professionals in the U.S. had a huge competitive advantage.
Lead on Purpose
OCTOBER 16, 2009
In the late 1990s and early 2000s the word “virtual&# became associated with outsourcing jobs to other countries, so Jack changed the name of his program to “dynamic organization&# and implemented the program at US Cellular.
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Harvard Business Review
MAY 26, 2016
Conventional wisdom holds that improving working conditions (which typically costs money) would undermine the competitive advantage these firms enjoy. However, until recently there was little evidence on this question in the countries that dominate global markets in low-cost manufacturing. Insight Center. Sponsored by Accenture.
Harvard Business Review
JANUARY 18, 2012
When Palmisano retired this month, the media chronicled his success by focusing on IBM's 21% annual growth in earnings per share and its increase in market capitalization to $218 billion. These relationships were essential in gaining the confidence of customers who had qualms about outsourcing to IBM. Patience and a long-term view.
Harvard Business Review
MARCH 23, 2015
This is about mission, not marketing. These types of leaders have not just an incredible passion and work ethic for what they do, but a cultural ethic in that how they do what they do inspires others. The common theme he sees is that you need to begin by understanding your “why” — from the inside out.
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