It is the simple truth that one insight can change your life.
An insight is a thought we've never had before. It's a fresh thought.
Insights are those "Aha! moments" when the clouds part and the solution to your problem arises right in front of you. They happen when fresh new light is spread on a subject you've considered for some time. We all have experienced these moments of deep understanding, even if we might not know what to call them or how to describe them.
An insight is a discovery or realization that goes beyond face value, beyond the obvious. It is a deeper, more universal understanding that is often very relevant to you. With insight, a new cognitive structure is formed that is different from the sum of its parts, and it usually calls for a different action.
While the circumstances in which people have their insights are as varied as the individuals, everyone has reported a common state of mind. It's an easy going, unpressured, open, and ungripped state. The more often you reside in this state of mind, the more often you will have insights.
Conversely, when you are agitated and bearing down with your thinking, insights become more elusive. While the Insight State of Mind is our natural, default state, we inadvertently think ourselves out of it.
A strategic insight is a simplifying "Aha! moment" that often radically redefines business and the competitive advantage. Once articulated, these strategic insights seemed like simple common sense to everyone. They are easily understood and acted upon. In fact, implementation usually occurs with far less effort than forced march that often characterizes strategy implementation.
The Art of Insight is a new book that teaches readers how to have more "Aha! moments" in life. Based on the authors' years of research, reflection, and experiences, The Art of Insight presents practical methods of recognizing and cultivating an Insight State of Mind. Charles Kiefer and Malcolm Constable describe these thinking methods that are designed to foster fresh thoughts and perspectives. But this is not a rigid set of rules--it's a creative pursuit.
Source: Charles Kiefer: The Art of Insight: How to Have More Aha! Moments