Team Engagement Brings Competitive Advantage

Lead Change Blog

Yet it affects so much of a how a business operates, from the individual in the team to the company as a collection of teams to the entire market place. There is a lack of employee engagement and productivity as accuracy levels decrease, absenteeism increases, motivation is lacking and an unhealthy degree of competitiveness exists. The post Team Engagement Brings Competitive Advantage appeared first on Lead Change.

4 Ways Brand Trust Gives Your Business a Competitive Advantage

Women on Business

Marketing brand trust brandingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

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The Fall of Competitive Advantage and the Rise of Transient Advantages


For too long the business world has been obsessed with the notion of building a sustainable competitive advantage… I’m not arguing that it’s a bad idea—obviously, it’s marvelous to compete in a way that others can’t imitate… But it’s now rare for a company to maintain a truly lasting advantage.

Niche can be a Competitive Advantage

CEO Blog

I choose small markets and learn to be dominant in them. I prefer to be big in a small market. In that, I talk about the advantages of being small (like the Canrock Ventures fund). I have been a niche player all of my life.

Competitive Advantage from the Bottom of the Pyramid


In a world where global competition is absolute, companies are looking at new ways to gain sustained competitive advantages. Common marketing theories from the 4Ps to the 5Cs have failed when trying to engage the BoP. [Editor''s Note: This is a guest post from Ajay Swamy.

Microsoft Office: A Competitive Advantage that Needs to be Mobile

Coaching Tip

One of the major strategic plays, set in motion by the purchase of Nokia Corporation''s mobile-phone business, is to take their Microsoft Windows Office competitive advantage to the mobile marketplace of smartphones and tablets. High Performance Teams; A Competitive Advantage.

How and why asking the “ultimate question” can create the ultimate competitive advantage

First Friday Book Synopsis

Bain & Company's Loyalty Practice Bain & Company’s Customer Strategy and Marketing practice Fred Reichheld Harvard Business Review Harvard Business School How and why asking the “ultimate question” can create the ultimate competitive advantage Net Promoter®system of management Profits Rob Markey The Loyalty Effect: The Hidden Force Behind Growth The Ultimate Question 2.0:

Don’t Leave a Dead Bird on your Doorstep!

N2Growth Blog

This happens when employees fail to understand their role in the context of the competitive environment. Even though her job is bigger now, the CEO still has a duty to establish that same competitive context. Have you communicated the context of your competitive environment?

Why Customers Leave

Skip Prichard

I have been speaking, teaching and consulting on marketing and branding for 30 years, and I began to notice a disturbing trend. Those who can’t or won’t accommodate our growing demands are perceived as “poor” market players. Blame it on stiff competition.

Lead with a Coherent Strategy

Coaching Tip

Too many business leaders are preoccupied with the next answer to growth and find themselves stretched thin – trying to play in too many disparate markets and pursuing multiple strategies and directions that undermine rather than reinforce each other.

Approach to Innovation

Coaching Tip

This low-risk, high-reward strategy is an approach to innovation that all companies should recognize and apply when it will give them a competitive advantage. This approach focuses on three key elements: Creating a family of diverse innovations around a central product that make that product more appealing and competitive. Now you must bring those complementary innovations to market by deciding who will do each and how you will deliver the entire project.

The Law of Reciprocity

Coaching Tip

Baker says that, "Many people conceive of their business dealings as spot market exchanges--value given for value received, period. What is a reciprocity advantage and how can an organization achieve this? A reciprocity advantage is the new, complementary business you create by sharing your assets to unlock additional growth potential--it''s a new competitive advantage. The reciprocity advantage will scale much faster if it is grounded in trust.

44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. ​ What are the Benefits of Content Marketing?

Standing Out In Business – The Era of the Brand

Strategy Driven

Organizations will need to look deep inside themselves to find those unique characteristics which differentiate them from the competition and leverage these differentiators to become the preferred choice of customers and prospects. From over two decades of experience, we have identified eight primary factors which contribute to standing out from the competition when it comes to marketing. What is our most effective form of marketing?

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Are You Using APIs to Gain Competitive Advantage?

Harvard Business Review

Not so apparent, however, is the fact that they excel at using Application Program Interfaces (APIs) to drive competitive advantage. But such opportunities for competitive advantage are now becoming available to all companies. Steven Moore.

Companies Are Turning Drones into a Competitive Advantage

Harvard Business Review

We expect the drone market to surge to nearly $7 billion by 2020 globally, driven by regulatory clarification, continuously decreasing component costs, and – most important– ongoing innovation that connects drone capabilities to big-data analytics.

Asking for a Raise When You’re Afraid To

Lead from Within

That’s why it’s essential to boost your confidence with competitive research. Above all, your objective is to gain agreement that the market rate you’re looking for is reasonable and equitable, without giving up. Much has been written about how to negotiate for a better salary.

Developing Global Leaders Is America's Competitive Advantage

Harvard Business Review

As global companies focus their strategies on developed and emerging markets, they require substantial cadres of leaders capable of operating effectively anywhere in the world. American companies and academic institutions possess unique competitive advantages in developing these global leaders. Let's examine the reasons why America possesses this important advantage: 1. to take advantage of America's talented leaders.

Branding vs. Marketing

Strategy Driven

Many believe that a brand is a function of marketing. Marketers and marketing departments love ‘branding campaigns’ or ‘brand-building programs,’ because they are sexier and more exciting than their less attractive cousin, the product campaign.

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How to Improve Your Digital Marketing Strategy Overnight

Strategy Driven

For many small and medium sized business owners, internet marketing is like shooting in the dark. It is important that you monitor your market. This will take the guesswork out of your marketing strategy. After all, you will need to maximize your marketing investment returns.

Can You Sell?

Coaching Tip

It's sad that something as important to the economy as sales shows up as a footnote in the principles of marketing course at most graduate business schools," says Andy Zoltners, a professor at Northwestern University's Kellogg School of Management. What is Your Competitive Advantage? Jack Welch, former CEO of General Electric, once said, "If you don't have a competitive advantage, don't compete."

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Leaders Can Turn Creativity into a Competitive Advantage

Harvard Business Review

Technological innovations like high speed trading and digital marketing enable competitors to emerge, thrive, and disrupt companies far faster than ever before. What we need is a shift in emphasis from operational competitiveness toward creative competitiveness — the capacity of organizations and society to create, embrace, and successfully execute on new ideas. How can we foster creative competitiveness, especially in big, established corporate ecosystems?

Are You Clinging to the Wrong Strategy Style?

Coaching Tip

Note: Understanding that the point of shaping and visionary strategies is to "change the game" rather than to optimize your position in the market may be all that's needed to avoid starting with the wrong approach. Once you have correctly analyzed your market environment (for the business as well as for each of your functions, divisions and geographical markets), you can identify which strategic style is most appropriate for each unit to begin to change over time your company's culture.

Harvard Business Review on Succeeding as an Entrepreneur: A book review by Bob Morris

First Friday Book Synopsis

Harvard Business Review on Succeeding as an Entrepreneur Various Contributors Harvard Business Review Press (2011) How to create new businesses and new markets by managing risks effectively This is one of the volumes in a series of anthologies of articles that first appeared in Harvard Business Review.

Five Common Strategy Mistakes

First Friday Book Synopsis

Here is an excerpt from an article written by Joan Magretta for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please click here. * * * I just finished a two-year project looking at Michael Porter’s [.].

Improve Marketing Emails to Boost Sales

Strategy Driven

Instead of sending the same tired sales and marketing emails you typically blast to customers, take this week and the following tips to put a new spin on your digital customer communications. EVALUATE how StrategyDriven gives you a competitive advantage.

5 Pitfalls of Marketing Waterfalls

Strategy Driven

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid.

What 10-Foot Noodles Have to Do with Competitive Advantage

Harvard Business Review

"A properly integrated business model forms the essence of a company''s competitive advantage," my colleague Mark Johnson advises. One of the client team members explained that Hai Di Lao pays above-market wages and provides them with high-quality living accommodations, with amenities like WiFi and laundry. To find some measure of lasting advantage in today''s markets requires companies to look for non-obvious ways to innovate. Competition Innovation

Developing Competitive Advantage in the Cloud: Qualitative Findings

Harvard Business Review

While Software-as-a-Service (SaaS) and Cloud Computing are gaining traction in the enterprise market, many firms still struggle to understand their strategic implications. How can managers generate competitive advantage from their cloud investments? A consolidated and standardized technical platform provides a good foundation for fast deployment and competitively priced cloud services.

The Holy Grail of Content Marketing – and When to Recommend It

Strategy Driven

With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. EVALUATE how StrategyDriven gives you a competitive advantage.

StrategyDriven Podcast Episode 45 – Marketing & Sales: Closing the Value Gap

Strategy Driven

Episode 45 – Marketing & Sales: Closing the Value Gap examines the evolution of the business-to-business selling process and the gap between what customers want and what their service providers and vendors provide. EVALUATE how StrategyDriven gives you a competitive advantage.

Managing Talent in a Passion Driven Job Market

Strategy Driven

Every organization is looking to create and protect its competitive advantage and those often come in two flavors – resources or capabilities – and talent (your people) help you create, sustain and protect both. EVALUATE how StrategyDriven gives you a competitive advantage.

If You Want a Successful Business You Need to Use These Digital Marketing Techniques

Strategy Driven

All business owners will tell you, one of the most important areas of running a company is the marketing. You use marketing methods to attract them to the business and help keep them there. A website is an essential component of business marketing. Marketing & Sales

7 Tips for Social Media Marketing

Strategy Driven

If you have a business or project going in this modern era, you need to include social media marketing in your long-term plan. If you approach this with enthusiasm as a planned part of your mission, you can make great use of these seven tips for social media marketing !

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Google Chrome: Focus moving to capturing "Real Estate" | Rajesh Setty

Rajesh Setty

Overview can be found in this book “ How to Grow When Markets Don’t &# All the best! HELLO THERE AND WELCOME. You are a new visitor to this blog. Here you’ll find more than 1500 articles and mini-sagas on entrepreneurship, leadership, creativity and simply how to distinguish yourself. You REALLY should subscribe to our newsletter too - you will get exclusive content that is NOT featured on this blog once or twice a month. Its even 100% free! Rajesh Setty Entrepreneur. Author.

Marketing and Sales – Some Sales Are Simply Not Worth Making

Strategy Driven

EVALUATE how StrategyDriven gives you a competitive advantage. You just finished reading Marketing and Sales - Some Sales Are Simply Not Worth Making ! Complimentary Resource – Sales and Marketing: The New Power Couple.

What Does A Business Owner Need To Know When Hiring A Marketing Leader?

Eric Jacobson

With 15 years of marketing experience and an MBA Degree, Debbie developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the non-profit arena, and the insurance industry.

Talent Mindset

Lead Change Blog

Strategic talent management is the ultimate competitive advantage for today’s businesses. Managing talent is a dynamic and ongoing process that is often executed poorly or overlooked completely. Good business is about knowing your people as well as your know your numbers.

The Big Picture of Business – Community Relations and Cause Related Marketing Are Business Strategies, Not Sales Promotions: Determining the Right Kind of Tie-In Causes.

Strategy Driven

I support cause related marketing and have advised many corporations on setting up such programs. I say it is not, and I’m an expert on cause-related marketing. He was simply rationalizing a corporate marketing initiative.

The Myth of Virality and What Marketers Can Learn From Justin Bieber

Strategy Driven

The current social strategy of many Marketing and Ad Agencies goes something like: “It doesn’t matter if the content is good, as long as we get a celebrity to tweet it, the thing will go viral!” The moral of the story for advertisers and marketers alike?

You are Necessary (And Insufficient)

Lead Change Blog

Increasing your Collective Leadership Effectiveness will give you a competitive advantage. Is your leadership a competitive advantage? The LQ score for an organization measures the degree to which leadership is a competitive advantage or disadvantage.

Why Complexity Sucks

In the CEO Afterlife

It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy. In marketing, great branding steers clear of multi-benefits; one clear, compelling benefit will find a place in busy minds. Complexity is in the eye of the beholder.

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The Decay of Brand Differentiation

In the CEO Afterlife

High on the list is weak marketing, weak management, and weak strategic discipline. Rather than add to a brand’s strategic advantage, they subtracted from its equity with tactical initiatives and superfluous line extensions. Porsche is enjoying a vibrant auto market.

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