Harvard Business Review

DECEMBER 30, 2016

” ”Platformization” dissolves once-meaningful distinctions between product vs. process competitive advantage. .” ” ”Platformization” dissolves once-meaningful distinctions between product vs. process competitive advantage.

Process 12

Process Competitive Advantage Outsourcing Supply Chain 12

Harvard Business Review

FEBRUARY 29, 2012

Big had the dollars to buy the mass-market access to consumers back when mass media was the only way to reach an audience. But when the capital requirements to enter markets have declined, the marginal cost of reaching consumers is effectively zero, and one-off production is not hard to do. Generic vs. Distinct.

Porter 17

Porter Mass Marketing Supply Chain Retail 17

Harvard Business Review

JULY 22, 2015

Academics have been writing about the Resource-Based View (RBV) — a theory of how companies can gain competitive advantage from their unique and valuable resources — since the 1980s, though the idea has been around for longer.

RBV 8

RBV Mass Marketing Budgeting Brand 8

Harvard Business Review

MARCH 30, 2016

Whereas product-based business models create value by selling differentiated products to market niches, platform-based business models create value by facilitating transactions across large, generic markets. — prior work emphasizes that firms should choose to produce either products or platforms but not blend the two.

Business Model 8

Business Model Software Mass Marketing Competitive Advantage 8