Why Your Company Should Partner with Rivals
Harvard Business Review
MARCH 12, 2012
Indeed, the true paradox that smart, trailblazing companies are solving is how to outperform their competition by collaborating with their competition. His company is quite respected in the sustainability community both for its progressive social equity policies and for green technology that limits the environmental impacts of his company's manufacturing activities. If you have a competitive advantage, you generally don't share it with rivals.