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Competitive Advantage

Parcell

Sometimes Cutting R&D Spending Can Yield More Innovation

Harvard Business Review

JANUARY 8, 2015

The chart may appear to show merely that Cisco’s patent filings lagged its R&D spending by three years, but in fact the decline in spending and the rise in patents were part and parcel of a deliberate strategic shift by the company in 2001. So what was going on?

Innovation

Innovation Parcell Wireless Competitive Advantage

Use Big Data to Create Value for Customers, Not Just Target Them

Harvard Business Review

AUGUST 16, 2016

There is no sustainable competitive advantage in chasing the next buy. To build lasting advantage, marketing programs that leverage big data need to turn to more strategic questions about longer term customer stickiness, loyalty, and relationships. Insight Center. Measuring Marketing Insights. Turning data into action.

Competitive Advantage

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Leadership Digital

Sometimes Cutting R&D Spending Can Yield More Innovation

Use Big Data to Create Value for Customers, Not Just Target Them

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