The vast majority of your marketing data, whether from purchases or surveys, tells you about your business customers’ past behaviors. But the past is over. Your job as a manager is to know what your customers will do next month or next year. Who has data about the future?
Use Your Sales Force’s Competitive Intelligence Wisely
In the wrong hands, the knowledge gleaned from your salespeople can have a negative impact on sales and market share.
November 26, 2013
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HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.