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Get More from Your Event Spending

Harvard Business Review

The Dreamforce 2014 homepage had a calculator that provided users with the projected ROI that their respective companies would gain from their presence at the conference. The apps also make real the often-cited but rarely-delivered promise of “engagement” via social media.

ROI 8
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Viral By Design: Teams in the Networked World

Harvard Business Review

Everyone and everything is connected or soon will be by social media, on mobile platforms, and in the cloud. Each can confer decisive advantage in the marketplace or the school room, the battlespace or the political race. The big difference this year is not the technology," Joe Rospars, the campaign's social media chief said.

Team 12