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“Competitive Intelligence” Shouldn’t Just Be About Your Competitors

Harvard Business Review

For the next year, Jessica Eliasi, then the director of Competitive Intelligence at Mars Chocolate, travelled the world running “competitive simulation” games with local market teams from Russia to Mexico to Turkey to England. These cause more damage to the discipline than if management was simply ignorant.

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A Failure To Act – The Leader’s 5 Most Damaging Inactions

Lead Change Blog

Failure To Inform – It’s difficult enough to gain competitive intelligence; why would we withhold our own? Editor’s Note: Scott is donating December 2015 proceeds from the sale of his book, Make It Matter: How Managers Can Motivate by Creating Meaning , to the United Way. We admire and applaud your generosity, Scott!

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Companies Collect Competitive Intelligence, but Don’t Use It

Harvard Business Review

The second requirement is to anticipate response to your competitive moves so that they are not derailed by unexpected reactions. This “island mentality” is surprisingly prevalent among talented, seasoned managers. Instead, management implicitly assumes the information is being used, and used optimally.

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Use Your Sales Force’s Competitive Intelligence Wisely

Harvard Business Review

Your job as a manager is to know what your customers will do next month or next year. That competitive intelligence can not only help individual salespeople become more effective, it can also help your company make better strategic decisions. The strategic value of competitive intelligence can be far-reaching.

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Can you force innovation?

Chartered Management Institute

The process had its ups and downs over the millenniums but was it ever planned and executed as part of one group’s deliberate strategy or it happened organically as a result of many factors e.g. social developments that triggered the upswing cycle in this process? What can you use Competitive Intelligence for?

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Keeping Tabs on the Competition as a Start-Up

Harvard Business Review

Big companies have it easy when it comes to gathering and utilizing competitive intelligence. It can be as simple as a shared file on Google Docs or Sharepoint, or a company-developed wiki. To make this data useful, designate someone at the company to take control of competitive intelligence. Note the geography.

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How to Get More Value Out of Your Data Analysts

Harvard Business Review

We don’t declare victory when a great model or application is developed – only when it’s being used to improve business performance and create new value. You’re in luck if your CEO, executive team, and general managers across the business are all accomplished analytical amateurs. Information & technology Talent management'

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