Harvard Business Review
MAY 18, 2015
For the next year, Jessica Eliasi, then the director of Competitive Intelligence at Mars Chocolate, travelled the world running “competitive simulation” games with local market teams from Russia to Mexico to Turkey to England. To become more agile, s tart by rethinking your competitive intelligence process.
Harvard Business Review
MAY 1, 2014
Big companies have it easy when it comes to gathering and utilizing competitive intelligence. To make this data useful, designate someone at the company to take control of competitive intelligence. If you make competitive intelligence everyone’s responsibility, it will be forgotten. Use social media.
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Harvard Business Review
MAY 23, 2012
As Gentry Lee, chief systems engineer at NASA's Jet Propulsion Laboratory, describes it: "Risk mitigation is painful; not a natural event for humans to perform.". How Competitive Intelligence Rules Encourage Cheating. MORE ON MANAGING RISKY BEHAVIORS. The Six Mistakes Executives Make in Risk Management.
Harvard Business Review
SEPTEMBER 18, 2013
For instance, Google’s original aspiration was to build the best search engine ever; arguably the organization achieved that. This will enable you to look at data — whether trends, customer research, or competitive intelligence — in fresh ways, to be better prepared for an uncertain future.
Harvard Business Review
DECEMBER 3, 2013
Microsoft’s engineers discovered that people were doing less of the time-consuming writing and creating that had once been the norm. In Windows 8, I think Microsoft’s engineers made a fundamental assumption that led them astray: that users want one interface for all machines, one machine for every part of their lives.
Harvard Business Review
APRIL 2, 2012
They are the fuel in the engine of the networked world. Now you can line them all up, from social media, consumer insights, competitive intelligence, marketplace measurement, sales, and distribution. The Invisible Children and the OMGPOP teams each achieved it. Don't stop at viral-by-design. Each is the new work of teams today.
Harvard Business Review
JUNE 21, 2013
Note that we can trace the origins of the IoT to the early efforts by engineers in Original Equipment Manufacturers (OEMs) to find ways to monitor, objectively and in real time, how the machines they designed for customers actually performed in the real word.
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