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Use Your Sales Force’s Competitive Intelligence Wisely

Harvard Business Review

That competitive intelligence can not only help individual salespeople become more effective, it can also help your company make better strategic decisions. The strategic value of competitive intelligence can be far-reaching. But research I conducted with Douglas E.

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Get More from Your Event Spending

Harvard Business Review

Goals can range from lead generation or gaining access to decision makers to actually selling products or services — measured against the expense and opportunity cost of that event. No technology can help managers who are unable or unwilling to set goals. Marketers can also quantify many traditionally amorphous goals.

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Why the Best Salespeople Get So Lucky

Harvard Business Review

Gathering competitive intelligence. The more field intelligence a salesperson has, the smarter and luckier he or she becomes. Setting high goals. I’m talking about ambitious goals, such as trying to surpass one’s past performance. Ambitious goals make salespeople more creative and strategic.

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How to Get More Value Out of Your Data Analysts

Harvard Business Review

They become more adept at finding data and using business intelligence and visual analytics tools, more rigorous in using established tools like spreadsheets, and thus better able to meet many of their analytical needs independently and immediately. Use Your Sales Force’s Competitive Intelligence Wisely.

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The Right Way to Use Analytics Isn’t for Planning

Harvard Business Review

We must start to think differently about how business, management, and strategic intelligence works. In other words, the goal for strategic intelligence is not to collect market information to make plans , but to use that information to generate insights that in turn support ever-changing perspectives.

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What to Say and Do When Your Employee Has Another Job Offer

Harvard Business Review

. “Whether or not the employee ends up taking the other offer, this is a rich opportunity,” says Dick Grote performance management consultant and author of the HBR Tools on Goal Setting and Performance Reviews. ” Here’s how. Prevent the next departure. “What are other employers offering?

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A guide to great development moves

Great Leadership By Dan

Advice: Work with the executive’s sponsor to ensure the new job has measurable goals and accountability. If a concern can not be addressed, you may just have to help the reluctant executive understand how the new assignment is critical to the organization’s long range success and will help them achieve their longer range career goals.