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Companies Collect Competitive Intelligence, but Don’t Use It

Harvard Business Review

The second requirement is to anticipate response to your competitive moves so that they are not derailed by unexpected reactions. Improving decision quality – measured as the extent to which decision makers use all available competitive information- requires focus on usage rather than production of intelligence.

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A Failure To Act – The Leader’s 5 Most Damaging Inactions

Lead Change Blog

For more ideas help on just how to do so, visit Positive Sharing. Failure To Inform – It’s difficult enough to gain competitive intelligence; why would we withhold our own? Failure To Reward & Recognize – A missed opportunity to recognize is a missed opportunity to energize.

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Keeping Tabs on the Competition as a Start-Up

Harvard Business Review

Big companies have it easy when it comes to gathering and utilizing competitive intelligence. To make this data useful, designate someone at the company to take control of competitive intelligence. If you make competitive intelligence everyone’s responsibility, it will be forgotten.

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How to Get More Value Out of Your Data Analysts

Harvard Business Review

million business people with the know-how to put big data analytics to use. In other words, the most important question may not be, “How can we hire more analysts?” How a Bathtub-Shaped Graph Helped a Company Avoid Disaster. Use Your Sales Force’s Competitive Intelligence Wisely.

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You Can Make Your Sales Data a Lot Better with a Little Discipline

Harvard Business Review

Establishing a data backbone is one part of the business intelligence equation, but fleshing out the ribs (contact information, credit history, competitive intelligence, etc.) The following strategies can help you improve your business intelligence through better data management: Clean house on marketing and sales contacts.

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Managing Risks Means Managing Arguments

Harvard Business Review

You probably do want to accord different weights to the arguments of different people, although deciding how to do so (past track record? How Competitive Intelligence Rules Encourage Cheating. You want to manage their interactions in a way that allows the quieter, less-senior, less-predictable voices to be heard.

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Why the Best Salespeople Get So Lucky

Harvard Business Review

But if you downplay the power of luck, you stand to fall behind competitors who have learned how to manage it. Gathering competitive intelligence. The more field intelligence a salesperson has, the smarter and luckier he or she becomes. Success derives not from effort alone but from a combination of effort and luck.