Harvard Business Review
MAY 18, 2015
For the next year, Jessica Eliasi, then the director of Competitive Intelligence at Mars Chocolate, travelled the world running “competitive simulation” games with local market teams from Russia to Mexico to Turkey to England. To become more agile, s tart by rethinking your competitive intelligence process.
Harvard Business Review
NOVEMBER 26, 2013
That competitive intelligence can not only help individual salespeople become more effective, it can also help your company make better strategic decisions. The strategic value of competitive intelligence can be far-reaching. But research I conducted with Douglas E.
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Harvard Business Review
JUNE 13, 2017
Establishing a data backbone is one part of the business intelligence equation, but fleshing out the ribs (contact information, credit history, competitive intelligence, etc.) The following strategies can help you improve your business intelligence through better data management: Clean house on marketing and sales contacts.
Harvard Business Review
JANUARY 26, 2016
For more than 30 years, most large corporations worldwide have adopted competitive intelligence (CI) as a way to expedite good decisions. For these decisions – the ones that were improved by competitive intelligence — CI analysts reported many applications of their insights.
Harvard Business Review
OCTOBER 27, 2015
In most companies, marketers are in charge of assessing the competition. Because of this, close to 60 percent of all competitive intelligence professionals report to marketing. Yet the majority of marketers fail to use their competition analysts strategically, instead using them to gather more “recon” data.
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