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How Starbucks Changed the Brand Game to Dominate the Coffee Market

CEO Insider

The post How Starbucks Changed the Brand Game to Dominate the Coffee Market appeared first on CEOWORLD magazine. Many business professionals believe that branding is the only and best way to compete. That’s a myth. Branding is neither the […]. Copyright The CEOWORLD magazine Limited 2021. All rights reserved.

Brand 103
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The 5-point plan to build a fantastic reputation

CEO Insider

And with Harvard Business Review citing 70-80 percent of a firm’s market value coming from intangible assets such as brand equity, intellectual capital, and goodwill, it’s vitally important for all CEOs to proactively manage their reputation given […].

Insiders

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CEOWORLD magazine Announces the Appointment of Lance Mortlock as New Board Member

CEO Insider

As the managing partner for the energy market segment, Lance leads EY Canada’s oil and gas, power and utilities and mining […]. The post CEOWORLD magazine Announces the Appointment of Lance Mortlock as New Board Member appeared first on CEOWORLD magazine.

Magazine 100
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Social Media Compliance Isn't Fun, But It's Necessary

Harvard Business Review

The best policies are often a collaborative effort: Employees offer use-case input from the front lines; marketing defines the scope of messaging; IT outlines social technologies and devices; and the legal or compliance department ensures guidelines meet the necessary regulatory criteria.

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What You Can Do to Improve Ethics at Your Company

Harvard Business Review

Leaders in the study reported having to implement staff reduction targets, dispose of big businesses in major markets, and lead mergers and acquisitions. Companies can warp their own ethical climate by pushing too much change from the top, too quickly and too frequently.

Ethics 14