Strategy Driven

JUNE 19, 2023

Additionally, consider their expertise in the specific digital marketing channels you want to leverage, such as search engine optimization (SEO), social media advertising, or pay-per-click (PPC) campaigns. Attend industry conferences, participate in webinars, and encourage knowledge-sharing sessions with your agency’s experts.

Tactics 106

Tactics CRM Strategy Succession 106

Lead on Purpose

MAY 15, 2010

My #1 takeaway from the conference was this: the more you give to others and look out for their best interests, the more you’ll get back in return. This half-day event included three speakers: Mitch Joel , author of Six Pixels of Separation and Julien Smith and Chris Brogan , co-authors of Trust Agents.

Media 180

Media CRM Ethics Taylorism 180

Harvard Business Review

AUGUST 15, 2014

If you read the business press, you could easily assume that proficiency in social media or online data analytics now determine business success. The Impact of the Internet on Reading Behaviour,” a paper reporting the results of research at the 27 th Bled e-Conference). This is a caricature, but not by much. According to U.S.

Media 10

Media ROI McKinsey Survey 10

Strategy Driven

AUGUST 27, 2015

that every company is used to capturing, but also unstructured data (data scraped from the Internet and social media channels that may come in a wide variety of formats, from video to voice). Big Data involves not just the structured data (customer name and details, products purchased, how much was spent and when, etc.)

CIO 50

CIO Technology CRM Competitive Advantage 50

Harvard Business Review

JULY 23, 2014

Groupon’s tiki bar “conference room” acts both as an escape from work and as a space that encourages innovation. Apply your company’s CRM or business intelligence systems to internal operations. Firms should optimize the most popular spaces, and reform conference room duds. Use technology for smarter scheduling.

Conference 8

Conference CRM Creativity Committee 8

Harvard Business Review

MARCH 31, 2015

The Dreamforce 2014 homepage had a calculator that provided users with the projected ROI that their respective companies would gain from their presence at the conference. The apps also make real the often-cited but rarely-delivered promise of “engagement” via social media.

CRM 8

CRM ROI Budgeting Public Relations 8

Harvard Business Review

FEBRUARY 1, 2016

A SaaS platform service such as CRM or MAS (Marketing Automation Service), on the other hand, requires sophisticated integration to install annual or multi-year contracts. Reps selling CRM services have vastly different tasks than reps selling communication tools. Subsequent stages again depend on buyer behavior and strategy.

CRM 8

CRM B2B Price Budgeting 8