Harvard Business Review

OCTOBER 5, 2011

Tighten your connection simply by letting them know you're thinking about them, as prompted by an interesting article you read (you can send them a link related to their business or a personal hobby), following up on a previous conversation ("you mentioned you were going to speak at a conference — how did it go?"), or just saying hello.

Cialdini 13

Cialdini Customer Loyalty Long-term Newsletter 13

Strategy Driven

NOVEMBER 8, 2010

Think about it this way: if you were in charge of your company’s booth at a trade show or conference, you wouldn’t just slap your company’s logo onto a piece of poster board, place your business cards on the table, and hope for the best, would you? Far from it, actually. Of course not.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

DECEMBER 29, 2011

Playing politics isn't a bad thing, argued Linda Hill and Kent Lineback in this video, if it gives you the influence you need to drive change. Turn Customers into Promoters. Fred Reichheld explained how to increase customer loyalty the way that Apple does. Oh look, a squirrel! Video interview. Audio podcast.

Video 14

Video Porter Charisma Customer Loyalty 14

Harvard Business Review

SEPTEMBER 10, 2014

In the shift, we are learning that an argument about the proper activities of managers can be logical, can be strongly argued, can influence decades of practice in the world’s largest corporations – and can still be plain, flat, dead wrong. For more information, see the conference homepage.

Supply Chain 12

Supply Chain Bureaucracy Short-term Agility 12