What Kind of Innovative Does Apple Have to Be?
Harvard Business Review
JUNE 11, 2013
So is iTunes Radio an innovation? Other new features announced at Apple''s World Wide Developers Conference Monday, such as the iOS 7 and Mavericks operating systems, had a bit more actual newness to them. Sounds great, I guess, and probably even innovative. The subject of whether Apple is still innovative has become an extremely touchy one over the past year. So do Apple executives. It takes a different kind of innovation to do that.