article thumbnail

6 Factors That Can Impact Your Commercial Business

Strategy Driven

It could involve investing in new product development, exploring new market segments, or adopting innovative marketing strategies. By being proactive and responsive to market trends and consumer behavior, businesses can better meet customer needs and seize new opportunities. Equally important is training and development.

article thumbnail

The Growing Power of Inside Sales

Harvard Business Review

IBM has invested in social media training, toolkits and personalized digital pages to help its inside salespeople generate leads and manage account relationships. Different companies divide it in different ways: By market segment. In this regard, the line between field sales and inside sales is blurring.

B2B 9