Strategy Driven

JANUARY 25, 2024

Seamless Integration Into the Marketing Mix To extract the maximum impact from product sampling, businesses should seamlessly integrate it into their overall marketing strategy. In the digital era, social media plays a pivotal role in extending the reach of product sampling.

Tactics 108

Tactics Sample Loyalty Management 108

Women's Leadership Exchange

DECEMBER 2, 2010

After attending the Women's Leadership Exchange Conference in NYC this week - yes, our very own conference - I heard enough from experts and REAL business owners to know that social media marketing is a critical part of the integrated marketing strategy. If you were at the conference, you know I speak the truth.

Media 77

Media Conference Marketing Mix PR 77

Harvard Business Review

JULY 24, 2015

Here are five strategies that can help ensure publishers don’t lose their most prominent authors the moment they rack up enough email subscribers or social media followers. So what can publishers do to remain relevant beyond trawling attics for lost masterpieces and signing deals with Snooki ? Become a full partner with authors.

Short-term 8

Short-term Long-term Audience Brand 8