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10 TED Talks to Help You Reimagine Your Business

Harvard Business Review

I have been fortunate to have attended the annual conference since 2008, and I've found TED an experience that helps businesspeople unlock a new way to think about the work that we do, where we are going as leaders, and our collective role in the evolution of the world. and who you spend them on. Clay Shirky: Institutions vs. collaboration.

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Why Social Marketing Is So Hard

Harvard Business Review

Of course, the notion of a passive consumer, and a mass market was overly simplistic; consumers were never as passive as companies like to think.). Try applying the marketing funnel to your love life and see how it goes. Relationships aren't rational, but emotional. They certainly aren't predictable.