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Using Analytics to Align Sales and Marketing Teams

Harvard Business Review

As customers have begun interacting with sellers through websites, emails, texts, social media posts, print and TV ads, and salespeople, it’s become difficult for companies to synchronize these communications. emails, podcasts, mobile apps, invites to conferences, company website).

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An Introvert's Guide to Networking

Harvard Business Review

Because I figured out how to embrace networking I found myself in the plum role of leading one of the highest visibility company teams as a new marketing manager at the age of 26, and representing the company at a United Nations conference in Geneva. Social media makes this is easier than ever.

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Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

Strategy Driven

We believe coherence confers a substantial premium, and we’ve measured it. PL and CM: Our take on capabilities and how they work in systems is new, as is our view of coherence as this three-part balanced system that confers a measurable premium. SD : What new ideas are you bringing to the table with capabilities-driven strategy?

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Yes, Your Résumé Needs a Summary

Harvard Business Review

Let’s look at a few examples of powerful summaries: “Pharmaceutical marketing executive with 20 years of experience creating commercial infrastructures, growing brands, and optimizing product value throughout launch, re-launch, and sunset life cycles across all customer segments—payers, physicians, and patients.

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A Tool to Map Your Next Digital Initiative

Harvard Business Review

Quite simply, adding technology does not automatically confer expected benefits; these benefits have to be unlocked and this can only happen through achieving organizational changes. Consequently, it is useful to think about investments in digital as essentially investments in change.

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Men: Win at Work by Leaning In at Home

Harvard Business Review

Example: Unplug from all digital media for one evening per week to connect with your family and friends to enable you to engage more fully, and with less distraction, at work. He made more family dinners, read to his children nightly, had no missed Parent/Teacher conferences, and his family reported that he now "always delivers."