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Social media summit

Lead on Purpose

My #1 takeaway from the conference was this: the more you give to others and look out for their best interests, the more you’ll get back in return. This half-day event included three speakers: Mitch Joel , author of Six Pixels of Separation and Julien Smith and Chris Brogan , co-authors of Trust Agents.

Media 180
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Unilever to adopt “hybrid model” of remote and office for staff post-pandemic

HR Digest

Speaking at a Reuters’ conference, Jope said he did not expect office workers across western Europe and North America to return to work until at least April. Jope highlighted how the pandemic has raised concerns about social responsibility and the environment. Unilever is the third most valuable company on the London Stock Exchange.

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The Inexperience Advantage

Harvard Business Review

Just last week, Kate called me in tears after attending a media conference with well-known industry bigwigs. You don't have to pander to the person who did you a favor all those years ago, and more generally, you don't have social capital within your organization to protect.

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Guidelines for Cultivating Customer Altruism

Harvard Business Review

Sometimes it seems like it takes a disaster for the media to notice this deeply human trait. Ariely points out that once you cross the line from social norms into market norms, you''ll find it very difficult to get your customers to return to social norms. Social Rewards Are More Powerful. It''s true.