Opportunity #4 – Skipping Opportunities to Tell Stories

The Challenge: Decision makers and their audiences are continuously inundated with facts and figures.
You are pressured with the minutiae of the day; operating daily in response to market demands, you tend to think in facts, tasks, concepts, numbers, etc. The challenge is that facts and figures don’t stick in the spoken medium. The very nature of communicating data makes it implicitly challenging to gain and hold attention at precisely the moment you need to engage and influence your team.

Action: Influence, not inform.
Leaders are the vision casters. Stories are easy to remember and tell. Stories make communicating more impactful and improve the retention of your desired points of view and crucial messages. Become a storyteller. Storytelling is a method that is available to all of us. Stories are great conversation starters at lunches, conferences, and even parties. Stories can be found all around us – and yet we underutilize them and their power to convey influence and impact. Use your personal stories and tap into the stories of your employees and clients. Stories drive understanding, appreciation, and alignment. They drive a personal connection between the speaker and listener.

Decker Value: We have skill development expertise and methods to facilitate your development as an influential and impactful storyteller. Our approach blends the best of the art of storytelling with our methodology to develop you into an engaging and influential storyteller.

Dive into the other segments of this 5 part series on Accelerators for C-Suite Communication: Opportunity #5: Clear & Consistent Messaging | Opportunity #3: Loosen Up | Opportunity #2: Leverage Personal Content Creativity | Opportunity #1: Improve the Clarity of Your Message