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When Will this Low-Innovation Internet Era End?

Harvard Business Review

Then there's another view, which I heard from author Neal Stephenson in an MIT lecture hall last week. Stephenson was clearly trying to be provocative. A hundred years from now, he said, we might look back on the late 20th and early 21st century and say, "It was an actively creative society.

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Winning the Elusive Marquee-Brand Customer Advocate

Harvard Business Review

Dreams arise of having the marquee customer interviewed by industry publications, speaking about your great offerings at conferences, featured in case studies and success stories, providing references that close multiple deals, participating in your customer communities. Then reality strikes. Marquee is good, a perfect match is better.

Brand 8