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Nigeria’s GDP Just Doubled on Paper: What It Means in Practice

Harvard Business Review

There is a general consensus among economic analysts and commentators that the changes are merely cosmetic — they certainly do not affect the daily lives of most average Nigerians, and their timing might be politically motivated given the upcoming 2015 elections which are expected to be highly contested. Global business'

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The Myth of Virality and What Marketers Can Learn From Justin Bieber

Strategy Driven

The current social strategy of many Marketing and Ad Agencies goes something like: “It doesn’t matter if the content is good, as long as we get a celebrity to tweet it, the thing will go viral!” Yet any attempt to market to these hyperactive, frenzied, texting balls of estrogen would be rejected and loathed.

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The Tech Trends You Can’t Ignore in 2015

Harvard Business Review

It analyzes consumer behavior, microeconomic trends, government policies, market forces, and emerging research within the context of our continually-evolving tech and digital media ecosystem. Smart virtual personal assistants: SVPAs started entering the market in 2013. It would even display a preview for you to watch.

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How Story Platforms Help Global Brands Go Local

Harvard Business Review

The film, produced by Coca Cola , features street scenes of people being kind and happy in well-known Cairo locations. One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world.".

Brand 8
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With Goodreads, Amazon Fills Out an Advice Portfolio

Harvard Business Review

There have always been friends and family we trust, journalists and film critics we find credible, and publications like travel guides or Consumer Reports that we know are reliable. Today, we add to that a great deal more.

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