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Kodak’s Downfall Wasn’t About Technology

Harvard Business Review

Today, the term increasingly serves as a corporate bogeyman that warns executives of the need to stand up and respond when disruptive developments encroach on their market. Given that Kodak’s core business was selling film, it is not hard to see why the last few decades proved challenging. Consider Fuji Photo Film.

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How Ratings and Awards Do (and Don’t) Benefit Companies

Harvard Business Review

As a result, restaurants can feel that the increased demand attracted by Michelin stars is not worth the additional expenses and constraints, and some have even gone as far as returning their stars. But what is often underappreciated is that judgment devices don’t just describe the market, they shape the market.

Film 8
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Why No One Is Reading Your White Paper

Harvard Business Review

Marketing in a digital economy is more difficult now than it was in the days of mass media. Rather than paying to be sandwiched within ad breaks and between editorial pages, content marketing lets brands communicate directly with consumers. Marketers need to change their approach. Why do you need content?

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“Trust Me, I’m a Leader”: Why Building a Culture of Trust Will Boost Employee Performance – and Maybe Even Save Your Company

Strategy Driven

A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. No wasted film, slides, or prints. That’s when the usual ethical and moral constraints are sometimes abandoned – always for good reasons, and always ‘just this once’ – in the name of expediency.

Company 62
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“Trust Me, I’m a Leader”: Why Building a Culture of Trust Will Boost Employee Performance – and Maybe Even Save Your Company

Strategy Driven

A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. No wasted film, slides, or prints. That’s when the usual ethical and moral constraints are sometimes abandoned – always for good reasons, and always ‘just this once’ – in the name of expediency.

Company 50
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Is That a TV Show or Are You Trying to Sell Me Something?

Harvard Business Review

But the content people also know their customers will balk if they feel that content has been compromised by paid marketing. Then there was material published by "content marketers" to serve the kinds of information needs typically met by traditional content providers, thus adding value to a customer's engagement with a brand.

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Morning Advantage: What Would You Do With a Blank Check?

Harvard Business Review

But rather than launch a resource-constrained innovation effort, Kraft took an arguably retro approach, drawing on its deep pockets to give leaders in key markets like Brazil a blank check — urging them to dream big and not worry about resources. The results, as this thoughtful strategy+business article details, have been astounding.

Film 13