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Is Your Message Relevant?

N2Growth Blog

Great leaders understand the power, influence, and leverage created by relevant messaging. Perhaps more importantly, no relevance erodes influence (real or perceived). When it comes to the construction of messaging, I have found that people will tend to fall into one of the four following groups. No appeal equals no relevance.

Audience 304
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Are Uber and Facebook Turning Users into Lobbyists?

Harvard Business Review

We’re being introduced to a new lever of corporate influence on democracy. Uber, Airbnb, Lyft, 23andMe, and other companies working around or, in some cases, outright ignoring existing regulations have found customer loyalty to be an asset in their conversations with lawmakers and regulators.