Most of the world views the turmoil in Ukraine as a geopolitical and humanitarian catastrophe. In my former position as Managing Director of Philip Morris Ukraine where I was based from January 2012 until February 2015, I was forced to see it as a business crisis that threatened our people, operations, and bottom line. When peaceful protests turned into violent clashes between demonstrators and police, and fighting engulfed the nation, every rule of normal business collapsed. Our supply and distribution lines were impeded; we lost market territory to war and annexation; we had to manage the impact of military mobilization of our workers, and we needed to relocate or redeploy almost a hundred employees and their families.