COO, Customer Loyalty and Influence

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

COO

Customer Loyalty

Influence

How Do Consumers Choose in a World of Automated Ordering?

Harvard Business Review

MAY 25, 2018

Our 2017 survey of 170 top Consumer Packaged Goods (CPG) and Retail CEOs, COOs, and CFOs revealed a conscious shift away from traditional mass production and mass marketing practices toward more personalized approaches. Influence vs. Affluence. Tap influence. We call this “building brand friction in a frictionless world.”

Disintermediation

Disintermediation Mass Marketing Retail Brand

The Rebirth of the CMO

Harvard Business Review

AUGUST 5, 2014

McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. To have the influence to help set business strategy for the company, CMOs need to translate customer insights into terms meaningful to senior leadership.

P&L

P&L Banking Marketing Call Center

Leadership Digital

How Do Consumers Choose in a World of Automated Ordering?

The Rebirth of the CMO

Stay Connected