My First, Failed Foray into Venture Investing
Harvard Business Review
MARCH 21, 2011
I was so confident in her idea that I convinced my former university professor husband to act as COO for the start-up, and we invested not only encouragement, but cash. What I learned from this disastrous magazine venture is that we need to do a thorough SWOT analysis not only on the market opportunity, but also on our partners.
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