Lafley’s P&G Brand Cull and the 80/20 Rule
Harvard Business Review
AUGUST 4, 2014
In retail, Lafley observed , the 80/20 rule usually applied: “Twenty per cent of the brands and products account for 80 per cent sales.” Identifying the 80/20 products and brands is the easy part. Almost certainly, P&G’s core 80/20 brands will be even more rigorously instrumented and analyzed. innovation.
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