Harvard Business Review
FEBRUARY 21, 2011
But it got stuck in its core competence of traditional film products and missed the rise of digital photography and printing. To survive, it has stopped selling film cameras, focusing on the digital ones that dominate the market. The Eastman Kodak Company was an iconic industry leader. But it arrived late.
Harvard Business Review
APRIL 9, 2018
Entrants may target over-looked segments of the market with a product considered inferior by incumbent’s most-demanding customers and later move up-market as their product improves. Or, they may create markets where no market exists and turn non-consumers into consumers. It appealed to a niche of film nerds.
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